Brandbook

Some important principles about how we communicate with our customers

How do we turn 3 million customers into fans?

Our voice

Here’s to the storytellers

Visual brand

Lifestyle photography that inspires our customers
Detailed illustration to explain how we’re changing our world for the better

Words that work

The new world of content creators

Video

http://www.youtube.com/watch?v=EK_wF0hAQEs
http://www.youtube.com/watch?v=SggIjaKjQVg

Audio style

idea development

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