The First Thing People Do Everyday is Check Their Phones

What’s the first thing you do when your alarm goes off in the morning?

You reach over and turn it off, right? Or you at least reach over and hit snooze three times before finally turning it off and getting up.

For the overwhelming majority of people, this means reaching for their phones — not a separate alarm clock — to turn off that dreaded sign of the night’s end.

But what do you do next? You inevitably start scrolling through your messages, updates, and favorite apps. You’ve been conscious for thirty-five seconds, and you’re already checking your phone.

Business professionals, there’s something very valuable to take away from this. The interactions your audience has with your business begin the moment each person wakes up. Or rather, they could be having these interactions with your business, should you make yourselves available at this time.

It would be perfectly reasonable for those who use their phone as their alarm to start a dialogue or some form of engagement with your brand first thing in the morning. And for the rest, it just takes a cup of coffee (or six) before they can do so.

This means they’re looking to engage with you (or somebody!) from the time they’re conscious. Are you letting them engage with your business before everyone’s in the office? Better question: are you making it easy for them to engage you?

You know it’s important to reach people where they are. But it’s as important, if not more so, to reach people when they’re also looking to reach somebody. Early morning before anyone starts getting ready for work (say, 5:30am-7:00am), is a great time to make yourself easily accessible (e.g. social media, texting), and to have some piece of content released.

79% of Americans check their phones within fifteen minutes of waking up. What are you doing to engage your audience when they’re looking to engage you?




Originally published at on August 17, 2015.