Top questions about our global reportEarlier this month, we had the opportunity to present our global research briefing, “Later is Too Late,” to over 800 participants. We…Feb 2, 2024Feb 2, 2024
COP edition — Highlights from new global research.We are excited to share what is one of our biggest analytical projects to date — a 23 country study on climate messaging. We believe this…Nov 30, 2023Nov 30, 2023
Talk like a human. Save the world.This week we wanted to pull back and share a newly published guide to talking about climate change. After almost four years of message…Nov 2, 20231Nov 2, 20231
Climate Week & The Ultimate “Why”This week marks the halfway point between the fall’s two major climate events: Climate Week in late September and the upcoming COP 28…Oct 25, 2023Oct 25, 2023
IRA turns one. A year later, what have we learned?On the one year anniversary of the passage of the IRA, we thought it was worth reflecting on what we have learned on how to engage…Aug 16, 2023Aug 16, 2023
Can you say “Climate Change” to a Conservative?One consistent conclusion from our analytic work is simple: more is more. The more we talk about climate change–the more messages that…Aug 11, 20231Aug 11, 20231
The Most Effective Extreme Weather NarrativesFrom dangerous heat to relentless wildfires, extreme weather is everywhere. July 5th was the hottest day ever recorded. July 6th was…Jul 31, 2023Jul 31, 2023
To Change Minds, Find the Funny.After almost three years of serving and measuring billions of ads, our first campaign remains one of our very favorites.Jul 7, 2023Jul 7, 2023
3 Tips On How to Talk About Extreme WeatherThe recent Canadian wildfires are one tragic example of what experts believe may be another record-breaking year of extreme weather. There…Jun 22, 2023Jun 22, 2023
Issue #11 | Why Human Stories Always WinWe’ve now tested the effectiveness of hundreds upon hundreds of climate change messages, and if you were to zoom in on the content that…Apr 17, 2023Apr 17, 2023
