The vision and the mission of ARAW

4 min readJun 14, 2018

ARAW is a utility based token aimed at disrupting the global E-Commerce and Payments industry.

ARAW is primarily focused on the global E-commerce Ecosystem with intuitive and seamless integration of Decentralised Payment powered by the Ethereum blockchain.

We are on a mission to provide end-to-end solutions for the E-Commerce marketplace, touch & pay cryptocurrency card, online cryptocurrency payment, and unified reward system powered by the Ethereum blockchain.

What is the ARAW’s Vision?

ARAW’s vision is “To be at the forefront of the global Blockchain User Adoption” by using intuitive and seamless integration of vastly used E-Commerce channel with the Decentralised Payment so regular people across the world can benefit from the cryptocurrency without needing them to change their shopping behavior or understand the complexity of the blockchain technology.

What is the core problem ARAW is aiming to solve?

Globally only around 5% of people associated with the blockchain and cryptocurrency due to one or multiple of below reasons;

Fear: fear of scams and frauds. Fear of uncertainty

Complacency: merchants don’t want to change the system which is already working for them.

Regulations: regulations are not there. The government and lawmakers don’t see the potential of blockchain technology.

Incomplete Solutions: the Blockchain user adoption rate is still meager because there are not enough complete solutions except Crypto Kitties!

**Figure 1. Blockchain User Adoption & The ARAW Platform**

We always use the example that everyone knows how to use Currency Notes (Paper Money), but very few understand the complexity behind it like security, compliance, Govt. strategy, etc.

ARAW is aiming to achieve similar result with blockchain technology where regular people around the world get accustomed using ARAW platform without needing to change their shopping behavior or understand the complexity of the blockchain technology.

As seen in Figure 1, ARAW Platform has two main verticals E-Commerce and Decentralised Payment seamlessly integrated. The Decentralised Payment is independent of E-Commerce channel which can be used for any business around the world to accept payments in the ARAW Token.

We have chosen the E-Commerce channel to fulfill our vision for below reasons;

E-Commerce is a vastly used channel by the regular people all over the world which is the primary driver in fulfilling ARAW’s vision to make Blockchain Technology available to ordinary people around the world, so they can benefit from cryptocurrency out-of-the-box.
The ARAW team has E-Commerce domain expertise and partnership with some of the industry leaders.

The ARAW Ecosystem — Core Components

Araw Pay

Araw pay will be an open widget to accept payments in ARAW tokens with a click of a button from any website or business. We aim to provide seamless integration of Araw pay solutions in Araw mobile & web wallet, open API platform, and Araw e-commerce marketplace.

ARAW Touch & Pay Card

ARAW’s ultimate goal is to make platform users to accustomed to using Araw touch & pay card for their daily shopping without needing them to understand the how it works under the hood!

Figure 3. Araw Physical and Virtual Card

Araw Mobile Wallet

The seamless integration of Araw Mobile Wallet with Banking and cryptocurrency exchanges allow platform users to top-up or cashback ARAW tokens to their linked bank accounts and exchange ARAW tokens with other cryptocurrencies like BTC and ETH.

Open API Platform

Plug & Play enterprise blockchain based E-Commerce Platform that can be up and running with a click of the button.

Unified Reward System

ARAW’s vertical for merchants to reward their customers in ARAW tokens. The platform motivates regular customers to keep using ARAW E-Commerce for their daily shopping by sending them meaningful rewards converted from their ARAW tokens without needing them to do anything. ARAW platform and the team do all the hard work.