How Voice Search is changing ASO
We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018.
Convenience is King
Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition at an all time high, more and more people switch to voice search as a constant form of behavior every day. The shift to voice search has come about largely because people like the convenience of the medium.
All of these virtual assistants deliver mobile apps in voice search results. These can come as either web search results, app store search results or App Store categories. The challenge for developers is how to use this new search variable to their advantage in the app stores.