Bad Apple Search Ads management is hurting your app

The ASO Project
Aug 22, 2017 · 1 min read

Apple Search Ads Management is our fastest growing service in our ASO suite.

Why? Simple: they work.

But, they only work if your campaigns are properly created and managed.

Here are some common errors to avoid:

  • cramming all possible search terms into one campaign and not segmenting by common theme or strategy
  • relying only on Search Match as a means to run your whole ad strategy
  • allowing CPT for competitor keywords to eat up budget
  • creating an overly general list of keywords
  • creating a hyper-specific list of keywords

Here’s how improper Apple Search Ads management can hurt ASO and waste budget and how to fix it:

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The ASO Project

Written by

Full-service App Store Optimization agency offering premium level ASO services. Founded by both mobile and desktop organic search experts.

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