Bad Apple Search Ads management is hurting your app
Aug 22, 2017 · 1 min read

Apple Search Ads Management is our fastest growing service in our ASO suite.
Why? Simple: they work.
But, they only work if your campaigns are properly created and managed.
Here are some common errors to avoid:
- cramming all possible search terms into one campaign and not segmenting by common theme or strategy
- relying only on Search Match as a means to run your whole ad strategy
- allowing CPT for competitor keywords to eat up budget
- creating an overly general list of keywords
- creating a hyper-specific list of keywords
Here’s how improper Apple Search Ads management can hurt ASO and waste budget and how to fix it:
