There’s no question that they behaved unethically, and I don’t mean to excuse this behavior, but that doesn’t excuse the voters from not doing even the most rudimentary fact checking. The public is not expected to do this, and that fact is exactly what they were counted on. In a Democracy, however, checking the validity of facts is as much a civic responsibility as voting; perhaps more so that one knows what one’s vote will actually mean. Now it’s not always possible for people to do an in depth study of all the facts, but this is part of the responsibility of the press. I don’t know how much the British press covered the ramifications of leaving the E.U., but they clearly weren’t successful. The U.S. press is extremely quilty of shirking their responsibility in favor of being an entertainment source. In the end, however, it may have been just a case of willful ignorance on the part of the voting majority.