#TCGat10: Steve McLaughlin
Here is an ad we did for Steve and the Republican Assembly crew back in 2010.
This ad and the back-story have become a classic…
The phone rang late Thursday afternoon 19 days out from Election Day. Matt Dill was on the other end of the phone, “I’ve got something you need to see. I’m sending it to you now. Let us know what you can do with it. We need to be on air by Tuesday.”
Steve was down by double digits at the time. With this ad, the now infamous tracker video, and Steve’s persistent hard work — he won by 7 points!
Even better… The losing candidate, prior to vacating his office, attempted to introduce legislation to make it illegal to record video of public officials.
Here is the ad, which also went on to be a Reed Award finalist.