The article is a disturbing fraud.

It falsely states that Business Insider did some sort of study:

"According to a study by Business Insider, during the third quarter, these firms accounted for 44% of the purchases of single-family homes, compared to independent operations."

For some mysterious reason, this article does not link to this supposed Business Insider study.

What it bizarrely links to instead is an article from The Atlantic which actually refutes the idea that Private Equity Firms are buying up homes.

Here's a key part from this The Atlantic article:

"I don’t want to be hyperbolic, but the idea that these firms are ultimately responsible for our housing-affordability crisis is absolutely ridiculous, and no one who knows anything about housing markets believes it."

What kind of person would link to an article that refutes their entire thesis?

So I went digging for this alleged Business Insider study about the 44%.

What I found was an article from 2022 with the title "Home flippers are having a tough time selling to regular people who need a mortgage, so they're offloading their properties to big investors instead".


The report was conducted by some company called John Burns Real Estate Consulting, not Business Insider.

Worse, it does not say that 44% of all Single Family Home Purchases were made by Private Equity Firms in 2023 or 2022.

What it says is this:

When combining closings between both larger, private equity and smaller, independent operations, investors accounted for 44% of the purchases of **flips** during the third quarter, the data reveals.

You have some explaining to do.