By The Numbers: How The Democratic Coalition helped drive #TheResistance in 2017
What a year 2017 was for the The Dem Coalition’s Facebook page. We grew to almost 300K fans, served nearly a billion impressions, and drove nearly 30 million engagements and more than 15 million link clicks last year. The page is now one of the top progressive pages in terms of total interactions and interaction rate. Here is a quick look at the numbers:
Impressions — 900,610,195
Average Daily Users Reached — 804,463
Engagements — 28,927,179
Clicks — 15,549,121
New Fans — 109,568
Video Views — 24.9 million
These numbers become even more impressive when compared with similar — many larger and more established — groups:
However, the Twitter numbers may be even more impressive when you include our entire team. For starters, the @DemCoalition Twitter account served more than 62 million impressions in 2017 and drove 3.2 million engagements and nearly 600K link clicks while growing to more than 126K followers.
But then look at the numbers behind co-founder Scott Dworkin — his @Funder account achieved an astonishing 54 million interactions in 2017 and grew to more than 277K followers. Scott was joined by Coalition Chairman Jon Cooper’s @JonCooperTweets 95K-follower account which drove 6.2 million interactions, Executive Director @NateLerner’s account which has 22K followers and garnered 1.47 million interactions, and Finance Director @DemitriDawson who has 12K followers and drove 433K interactions.
All of the The Dem Coalition’s properties were dedicated to driving actions to Congress in 2017. In fact, more than 70K unique individuals sent more than 300,000 letters to Congress on a wide variety of issues last year — including nearly 50,000 letters in support of impeaching Donald Trump.
And the best part is that we are just getting started — 2018 will be an even bigger year for The Dem Coalition. You can support our efforts to take back Congress here.