4 strategies for building strong relationships with our communities

  • Step into your communities’ shoes, and understand them from their perspective
  • Pluralize your understanding of “community,” so don’t assume yours is a monolith
  • Establish an ongoing dialogue and engage deeply with particular communities
  • Invest time and resources into forming meaningful relationships with your communities

Step into your communities’ shoes

Pluralize your understanding of ‘community’

Focus dedicated engagement on particular communities

  • Provide updates on investigations and invite reader feedback
  • Ask subscribers for information, tips and referrals to sources
  • Experiment with different kinds of “hubs,” including short profiles of community members, listings of local events and resources, videos, audio clips and more
  • Are candid about what they know, what they don’t know and their feelings during the editorial process

Commit resources to relationship development



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