The Duckie Meme

The Rubber Duck meme originated from a large-scale art installation created by Dutch artist Florentijn Hofman. The art installation consisted of a giant inflatable rubber duck placed in various locations around the world, including China.

One of Hofman’s 54-foot high yellow inflatable ducks was launched in Hong Kong’s Victoria Harbor (shown above). On May 15th, the sculpture mysteriously deflated (shown below), which resulted in the hashtag “#bigyellowduck” rising to the top searched keyword on the Chinese microblogging and social networking site Weibo.

The Rubber Duck meme in China gained popularity in 2013 when a photoshopped image of a rubber duck floating in Tiananmen Square surfaced on the internet. The image was widely shared and became a symbol of humor and satire. Many used the Rubber Duck as a way to avoid internet censorship practices, while creating a light-hearted or satirical commentary on various aspects of Chinese society, politics, or everyday life.

It grew to be part of the everyday meme culture, and even made its way to mainstream television advertising — https://www.youtube.com/watch?v=0tpMcyda86I

The Rubber Duck meme, with its playful and light-hearted nature, captured the attention of Chinese netizens and spread across social media platforms and online forums. It became a cultural phenomenon and inspired a variety of creative adaptations, including animations, artwork, and humorous videos.

A photoshopped version of the 1989 photograph “Tank Man” (shown on the left) from the Tiananmen Square protests, in which the tanks were replaced with the large duck sculptures (shown on the right)

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