Great article. As a new blogger with an entertainment site at http://thefilmbox.org/(and a teacher) I can attest to the loose change cpm model current internet ads work at. It really is a numbers game where the goal is to vomit out as much content as possible to spam views and make those pennies ad up. I’ve heard from others that setting up donations like Hank has suggested can sometimes work, though I’ve always been weary of trying it myself, though after reading this article I think I may give it a try. I got not nothing to lose. Who knows. If it works for the big guys, maybe us little ones caring out our own niche can adapt it as well. I’ll try it and let you know how I faired.