The FrameworksThree things B2B brands can learn from music streaming servicesMusic streaming might seem as far from business-to-business (B2B) marketing as you can get. Different product, different demographics…Oct 9, 2018Oct 9, 2018
The FrameworksShould brands get political?Wherever you stand on the Colin Kaepernick debate, you have to admit Nike scored a touchdown with its latest ad. All the major news outlets…Sep 21, 2018Sep 21, 2018
The FrameworksAnnouncing our office moveSix months ago, The Frameworks engaged in an act of vandalism. On our clean white office walls, we broke out the Sharpies and released our…Aug 13, 2018Aug 13, 2018
The FrameworksIntroducing Paul LeoneWe’re very excited to introduce Paul Leone — our new Vice President and Managing Director, now heading up operations for The Frameworks in…Aug 13, 2018Aug 13, 2018
The FrameworksThree (more) copywriting tipsFollowing on from some very nice feedback on my previous article, here are a few more pointers to help you become a better writer.Jul 9, 2018Jul 9, 2018
The FrameworksCelebrating IBM’s Cannes Lions winThere can be few more encouraging votes of confidence than an industry award. And when it comes to awards there are few better than a…Jul 3, 2018Jul 3, 2018
The FrameworksA commentary on Stylus’ Decoded Future eventEnlightened brands often look to other industries and other parts of the world to identify consumer trends that might have a bearing on the…Jul 3, 2018Jul 3, 2018
The FrameworksThree top copywriting tipsOn the Road by Jack Kerouac is one of my favourite books. Its meditative and poetic prose tells the story of his travels with his…May 10, 2018May 10, 2018
The FrameworksinNYC DesignFour ways designers can help save the worldOur planet is precious and many people are fighting to protect it. But sometimes I can fall into the trap of thinking “what impact can…Apr 26, 2018Apr 26, 2018
The FrameworksThe power of storytelling in marketing and advertisingToo much story. Not enough telling.Apr 16, 2018Apr 16, 2018
