🎓March Madness: Work in progress

NICK TRE. SMITH/ICON SPORTSWIRE VIA GETTY IMAGES
  • The criticisms focused on the NCAA’s problematic leadership structure, including the lack of commitment to hiring a chief business officer to oversee marketing, branding and media relationships for the championships.
  • The congresswomen also called out the need to change the chain-of-command. Currently, the WBB senior vice president (SVP) must report to the men’s basketball SVP, rather than directly to the NCAA president. *side eye*
  • According to SponsorPulse*, more than 39 million U.S. women (or 23.3% of the female population) engage with March Madness annually, and 7.8 million say they have a growing interest in the tournament.

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