The IPAinEmerging FuturesLet’s create a future that is less techy and more magicalSusan Poole, Head of Strategy at 23red explains why 2018 is the year of human-centered tech.4 min read·Mar 28, 2018----
The IPAinEmerging FuturesDon’t be slaves to the algorithm. Understand them.Matt Rhodes, Head of Digital Strategy at WCRS on our over reliance on algorithms and why we need to understand more about them4 min read·Mar 22, 2018----
The IPAinEmerging FuturesLearning from the tech giants — how to build an agency from scratch in a world dominated by GAFABy James Schad, Founder of We Grow Startups4 min read·Nov 10, 2017----
The IPAinEmerging FuturesSXSW 2017: The point of no return year (maybe)What were the key trends from this year’s festival? Was it a Big Year or a Leap Year? And what exactly does Disney have to to do with AI…4 min read·Mar 29, 2017----
The IPAinEmerging FuturesWhy brain hacking is the new black and VR is here to stayKatie Jackson, Senior Business Director at Brothers and Sisters, discusses the advances in VR that dominated this year’s SXSW Festival3 min read·Mar 20, 2017----
The IPAinEmerging FuturesSound: The invisible powerSusan Poole, CSO at ZAK, discusses the recurring theme of sound from this year’s SXSW festival and how agencies can harness its power.3 min read·Mar 16, 2017----
The IPAinEmerging FuturesPublicis Media on hard-earned lessons from the start-up front lineAs Publicis Media ramps up its partnerships with tech start-ups, Jim Kite, head of its NextTECHnow unit, and his colleagues share some of…6 min read·Mar 15, 2017----
The IPAinEmerging FuturesDon’t run before you walk: Rose Lewis’ lesson for start-ups and brandsCollider co-founder roselewis says it’s tempting for both brands and start-ups to try too much, too fast. Better, she advises, to think big…3 min read·Mar 2, 2017----
The IPAinEmerging FuturesThere and Back Again: An innovator’s tale of SXSWWill Harvey, Innovation Lead at VCCP, reflects on the key trends at last year’s SXSW festival and looks ahead to what we can expect this…4 min read·Feb 27, 2017----
The IPAinEmerging FuturesThe honeymoon is over: now the real relationship has to growLawrence Weber, Managing Partner at Karmarama, discusses the importance of better working relationships between start-ups and agencies.4 min read·Feb 15, 2017----