The IPAinEmerging FuturesLet’s create a future that is less techy and more magicalSusan Poole, Head of Strategy at 23red explains why 2018 is the year of human-centered tech.Mar 28, 2018Mar 28, 2018
The IPAinEmerging FuturesDon’t be slaves to the algorithm. Understand them.Matt Rhodes, Head of Digital Strategy at WCRS on our over reliance on algorithms and why we need to understand more about themMar 22, 2018Mar 22, 2018
The IPAinEmerging FuturesLearning from the tech giants — how to build an agency from scratch in a world dominated by GAFABy James Schad, Founder of We Grow StartupsNov 10, 2017Nov 10, 2017
The IPAinEmerging FuturesSXSW 2017: The point of no return year (maybe)What were the key trends from this year’s festival? Was it a Big Year or a Leap Year? And what exactly does Disney have to to do with AI…Mar 29, 2017Mar 29, 2017
The IPAinEmerging FuturesWhy brain hacking is the new black and VR is here to stayKatie Jackson, Senior Business Director at Brothers and Sisters, discusses the advances in VR that dominated this year’s SXSW FestivalMar 20, 2017Mar 20, 2017
The IPAinEmerging FuturesSound: The invisible powerSusan Poole, CSO at ZAK, discusses the recurring theme of sound from this year’s SXSW festival and how agencies can harness its power.Mar 16, 2017Mar 16, 2017
The IPAinEmerging FuturesPublicis Media on hard-earned lessons from the start-up front lineAs Publicis Media ramps up its partnerships with tech start-ups, Jim Kite, head of its NextTECHnow unit, and his colleagues share some of…Mar 15, 2017Mar 15, 2017
The IPAinEmerging FuturesDon’t run before you walk: Rose Lewis’ lesson for start-ups and brandsCollider co-founder roselewis says it’s tempting for both brands and start-ups to try too much, too fast. Better, she advises, to think big…Mar 2, 2017Mar 2, 2017
The IPAinEmerging FuturesThere and Back Again: An innovator’s tale of SXSWWill Harvey, Innovation Lead at VCCP, reflects on the key trends at last year’s SXSW festival and looks ahead to what we can expect this…Feb 27, 2017Feb 27, 2017
The IPAinEmerging FuturesThe honeymoon is over: now the real relationship has to growLawrence Weber, Managing Partner at Karmarama, discusses the importance of better working relationships between start-ups and agencies.Feb 15, 2017Feb 15, 2017