#NuggsForCarter Win for Wendy’s
On April 5th 2017, 16-year-old Carter Wilkerson from Reno, Nevada tweeted at Wendy’s asking how many retweets it would take to have free chicken nuggets for a year. Wendy’s responded with 18 million and Carter accepted the challenge.
The tweet went viral almost immediately, and natural links to Wendy’s twitter page were created. What would make a consumer reach out to a company and ask this? Good customer service. A take-way from this is to note that Wendy’s gave @carterjwm not only a great product, but a great experience. Prompting him to choose Wendy’s over McDonald’s, one of their competitors. Organic PR is the best, because its real people, zero cost, and a lot of business.
Many companies jumped on the retweet train, such as Microsoft, Amazon, and Google. The tweet eventually surpassed the highest ever retweeted tweet, which was from @TheEllenShow. Whether you’re the owner of a small business or on a social media team for a top corporation, participating in this hashtag or any for that matter opens up a window of opportunity; to both generate awareness about your product and help a kid get his nuggets.
Although Carter never made it to 18 million retweets, Wendy’s still awarded him a years worth of nuggets and also donated $100,000 to the Dave Thomas Foundation in his name. Lets call this strategy social philanthropy, Wendy’s took advantage and ceased the spotlight to remind those who are following this craze that they have morals and care about children in foster care. This is another take-away, if you’re a business owner, remember this! If there’s an opportunity to give to a greater cause and there’s a following/social media craze around it, take the bull by its horns and go for it! As they say, kill two birds with one stone.