What Is The Best Marketing Strategy? Create Zombies!

Mark Podolsky
Jul 22, 2017 · 2 min read

In today’s podcast, Mark and Scott are joined by Peter Shankman — Shankman.com.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media.

Peter is also the author of five books. His latest, Zombie Loyalists: Using Great Service to Create Rabid Fans, he wrote while on a plane to Hong Kong and back again with only a 2 hour layover in between. His only agenda for traveling to Hong Kong was to write the book!

It’s about knowing the way you work and being able to master that in such a way that you do it well.

What is a Zombie Loyalists? Someone who is so in love with a brand or a product, they want to share that with the world.

How can you create Zombie Loyalist in your own business? By going above and beyond, and by being accessible. And also by making sure that everyone in your audience is benefiting by the information you’re giving.

The first thing you have to understand is where your audience is. If you don’t know where your audiences are, you’re wasting your time.

How you can find the right audience for YOU?

Listen in now…

Mark Podolsky

Written by

I help people build a massive passive income stream utilizing the safest investment on earth—land. Get my FREE Passive Income Blueprint www.thelandgeek.com

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade