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Think about the life-cycle of one of your typical clients, from the moment they hear about your business to the way they are treated after they have received/consumed your product or service. Understanding and mapping every aspect of this…
Let’s start by clarifying what we mean by a conversion, and why you should care. A quick definition search in Google defines the word conversion as “the process of changing or causing something to change from one form to another”. So in the case of our website we…
Social media marketing has turned into a big thing in recent years. But, it’s also something of a minefield. Many organisations appreciate that they need to have a social media presence, however, working out how to use these influential…
Your website is perhaps one of the most powerful tools in your marketing toolkit. Designing, hosting and running a site can be costly too. So you want to make sure that the website you’ve poured so much care, attention and perhaps…