Blue Apron Could Be Writing the Playbook for Non-Profits to Reach Millennial Donors

On my way home last week I was engaging in my nightly ritual of stopping at the mail box when a particular piece of mail caught my eye (not easily done after 10 years of studying direct mail).

It was a white 6x9 envelope with a Blue Apron logo in the corner. Blue Apron is the largest player in the rapidly expanding food kit home delivery market. They advertise on just about all of the podcasts I listen to so I recognized the logo instantly. Knowing that Blue Apron primarily targets working…

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