Blue Apron Could Be Writing the Playbook for Non-Profits to Reach Millennial Donors
Aug 28, 2017 · 6 min read
On my way home last week I was engaging in my nightly ritual of stopping at the mail box when a particular piece of mail caught my eye (not easily done after 10 years of studying direct mail).
It was a white 6x9 envelope with a Blue Apron logo in the corner. Blue Apron is the largest player in the rapidly expanding food kit home delivery market. They advertise on just about all of the podcasts I listen to so I recognized the logo instantly. Knowing that Blue Apron primarily targets working…

