Flyte Story: The levitating clock that’s bending time

Sundials. Clocks. The Apple Watch.

The way we tell the time has changed a lot over the years.

But our obsession with measuring time in hours and days has mostly remained the same. Until now.

A flight of fancy

Flyte, the company known for its magnetised floating products (including a levitating light bulb and planter) has just launched a new product on Kickstarter.

Its new Story clock features a small metal ball that can either hover over the hour of the day — or let you know where you’re at in your own pre-programmed ‘Journey’.

You can, for example, set a short-term timer to track the progress of a two hour meeting, or a long-term timer, to map months or year long periods — like a pregnancy.

In short, Story allows you to measure time according to what matters to you.

The device is already on sale for an early bird price of $349 (its full price will be around $499), and is expected to ship in November.

Will you give their unusual concept the time of day?

Check out Flyte’s Kickstarter campaign video below…

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The post Flyte Story: The levitating clock that’s bending time appeared first on The Memo.

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