Weather-controlled Instagram? The future of marketing is going global
Having a startup programme has become a must-have for every big company.
At first glance, matching small business filled smart ideas with big businesses seems like a win-win.
But do they actually work?
NextTECHnow, a startup programme created by Publicis Media, one of the world’s largest advertising agencies, is setting the standard by creating some of the smartest new marketing tricks in the business.
And it’s paying off.
The programme matches tech entrepreneurs with big brands, and generated over a quarter of a million pounds of revenue last year.
Weather-controlled Instagram
The team behind NextTECHnow scout the best tech talent for innovate new ways of reaching customers for their clients.
One campaign we loved used weather-activated Instagram posts during the summer months to promote BBQs when the sun was out. The brand was able to make the campaign responsive to the weather outside and reach the most influential foodies on Instagram.
Jim Kite, NextTECHnow Global Lead.
This smart idea delivered above industry average results.
Last year alone they met over 400 entrepreneurs in the UK, and 50 have since gone on to work with some of the world’s biggest brands.
“Business transformation is no longer just about being digitally ready but ensuring that brands are testing the latest thinking and technology in real time…” said Jim Kite, NextTECHnow’s global lead.
With a successful model in place, the programme has now launched in Shanghai, Singapore, Dubai and Warsaw. Later this year it will also expand across the United States, Europe and Australia.
Find out more about the NextTECHnow programme.
The post Weather-controlled Instagram? The future of marketing is going global appeared first on The Memo.
