A blog is one of the most valuable tools that your business has. This easy to use platform helps you connect and engage with your right people.
 It’s the perfect communication channel to help you share relevant information, announcements, tell a story, or just touch base. And, once your content is published, it is an ever-present force on the web that has the capability to direct traffic to your site for the foreseeable future, even years down the line.
 And, perhaps best of all, a blog can be started and managed for a very nominal cost, making it among the most cost-effective marketing methods available.

Here are four reasons your business needs a blog, now:

1. Blogs Humanize Your Brand

With so much competition, businesses have to continue to come up with creative ways to set themselves apart. The best way to stand out is to use the one thing you have that no one else does- your personality.

Maximize your efforts:
Know your audience. Use Google analytics to help hone your right person profile to ensure you’re talking to the right people. [Tweet this.]
 Showcasing your
brand persona humanizes your business, and gives your company a unique voice. [Tweet this.]

2. Blogs Drive Traffic To Your Website

Maximize your efforts:

 Make sure your SEO is up to snuff.
Search engines love new, valuable content and you’ll be richly rewarded for sharing it. [Tweet this.]

 Utilize social share buttons.
There are plenty of plugins to help. This one has great reviews and is free to use.

 Share at peak times.
The average blog gets the most inbound links on Monday and Thursday at around 7am EST. [Tweet this stat.]
 The average blog gets
the most traffic on Monday at around 7am EST. [Tweet this stat.]

3. Blogs Generate Qualified Leads

Maximize your efforts: 

 Churn our value-packed, quality content that speaks to your readers

 Companies that blog (even as little as 1–2 times per month) see
70% more leads than those who don’t blog. [Tweet this stat.]
 Companies that blog fifteen times a month or more see
5 times more traffic than companies who don’t blog. Small businesses (1–10 employees) tend to see the biggest gains in traffic when they post more articles. [Tweet this stat.]
 Marketers who blog are
13x more likely to drive positive ROI. [Tweet this stat.]

4. Blogs Convert Visitors Into Buyers

Maximize your efforts: 

 Be honest and accountable

98% of readers trust the information shared on blogs. That’s more than any other social media source. [Tweet this stat.]

 Be active

60% of businesses who blog acquire more customers. [Tweet this stat.

Become an affiliate for your favorite products, then share them when relevant. 87% of readers make a purchase based on the recommendation they read on a blog. [Tweet this stat.]

 Freely share your expertise.
A blog helps position you as an expert building confidence & trust, which subsequently drives more sales. [Tweet this.]

There’s no better way to add fresh, relevant content to your website regularly than through a blog.
Convinced and ready to get started? Check out How to start a BIG blog on a LITTLE budget for step by step instructions to get you started.
Already started but at a loss for content ideas? Write Away is one of our most popular FREE resources. It has 52 ready-to-use topic ideas to keep you motivated. One prompt for every week of the year. Get yours here.

Originally published at www.themogulmom.com on September 1, 2016.