This meat comes with a green dot!
Even if things come to such a pass that politicians eventually ban sale and consumption of meat, you can still grin ear to ear. After all meat now comes with a green dot!
Well, this green dot is actually the good dot. Or so puts Abhishek Sinha, 37, a former IRS officer of the 2010 batch, who founded a food-startup with the same name and manufactures vegetarian meat. Yes, you read it right.
Ask this former Deputy Commissioner, Income Tax who is a chemical engineer by qualification, to share his motivation and reasons behind this, and he tells, “The decision to quit a service like IRS was tough, but the day it became a choice between a job and life’s calling, it became easy. I have been an avid animal lover and during my posting in Udaipur, I met these Americans who were selflessly working for animal welfare in India. I felt so inadequate after meeting them because despite all my love for them, I was hardly doing anything for animals. I also felt bad that instead of us as natives taking care of our animals, people from a foreign land are quietly doing that. It was during my interactions with these people that I realized I need to do something else.” Adding further, Sinha says, “I had to do something meaningful and at the same time think about the welfare of my family. I decided to start a social enterprise, which will be a for profit animal welfare organization. After a lot of research I got this idea, which was in sync with my mission and also had a lot of market potential. We are a group of four people who eventually founded Good Dot with an aim to bring high-quality, affordable vegetarian meat to all across India. We want to save lives, both human and animal, by providing an option without sacrifice.”
What’s interesting here is that this mock meat not just looks and feels like real mutton, it costs the same as well. Priced at Rs 500 a kilo, Sinha’s product comes with zero cholesterol and all the nutrition of genuine meat.
“World Health Organisation has anyway declared red meat as a degree 1 carcinogen so sooner or later one will have to quit it for health reasons. Trust me, given the rising health concerns, plant-based meat is going to be the future,” avers a confident Abhishek.
Ask him if he is ready to handle the demand and he frankly tells, “I cannot cater to all the demand with my modest resources. But I am open to joint ventures till the time I get to play the role of a guardian. I cannot let this be a purely commercial enterprise. It is and it will remain a social enterprise.”
Abhishek tells that five per cent of all the profits of this vegetarian meat, which is prepared using two dozen plant-based natural products, have been ear marked for animal welfare. This is over and above the CSR spending.
Well, that’s a good thought by Good Dot!
With 32 per cent of Indians being vegetarian and with health concerns growing by the day, India for sure seems to be a huge market for a healthy and tasty product like this.