I think this only works in small doses, because humans have a low tolerance for bullshit. Unless you’re really good at it, jokey and cutesy stuff gets irritating quickly. That’s even worse than just being mechanical, because it’s a waste of time. It’s usually better to cut to the chase.
Richard Dawkins, biólogo, autor y uno de los científicos ingleses más célebres dentro y fuera de Inglaterra, comenta en The Prospect que los “ignorantes”, incluído él por supuesto, no deberían tener voz y sobre todo voto en este asunto: “¿Cómo puedo saber yo qué hacer? No tengo estudios en economía. O en historia. ¿Cómo se atreven a endilgar…
“The choices we make are determined by the information we are given. These are fundamental to how we shape a better world together,” UN director general Michael Møller recently said when he called for the media to take a more “constructive” and “solutions-focused” approach. “I’d like to see the media engage in solutions-driven journalism which not only reports problems but explores potential solutions to those problems as well.”
Our brains have been hardwired by evolution to pay attention to threats. In its crudest form, the brain analyzes data and determines whether we should fight or flee. In other words, the part of the brain central to the processing of emotions, the amygdala, is constantly on the lookout for anything ominous. In some ways the media has become the extension of the caveman stories of gore and lore, only today, instead of being limited to our direct surroundings, that input is coming at us from every corner of the world.
I recently wrote about how we are “amusing ourselves to death,” in Postman’s words, through “trickle-down discourse,” a term yours truly devised to describe what partisan politicians and the media have used to dim nuances of policy to polarize us. We’re getting poorer and dumber as a consequence.