What REALTORS® can learn from Coca-Cola: MASSIVE ACTION and Attention
“It’s not merely enough to show up, one must dominate. Success requires efforts greater than taught by the general populous.”
~Drew K Pelletier, President of Follow Me Realty
In 1886, brewing in a brass kettle was a secret formula created in the idea of an Atlanta Pharmacist, Dr. John Pemberton. But it is a Little known fact, the inventor of this secret formula, known today as Coca-Cola, was not responsible for the success of the drink, rather by a man by the name of Asa Candler who understood massive action. Asa Candler aggressively campaigned the Coca-Cola brand immediately after acquiring the rights and the formula for Coca-Cola, with coupons for a free bottle in local newspapers, to billboards advertisements everywhere.
Coca-Cola became a brand that no one could ignore before long (read more about The Coca-Cola legacy). Since that time, the Coca-Cola brand is so thoroughly saturated in our minds, has become a household name, so much so that when we order soda it’s “can I get a Coke?”
The above example shows exactly why online presence is not only beneficial for all businesses these days, but necessary. Your brand must be found online to gain omnipresence. The audience that can be potentially reached with the aid of the internet and its many social outlets is in the hundreds of millions and beyond. The sky really is the limit ladies and gentleman; your success in getting in the minds of anyone depends on you and your own imagination, and your willingness to attack from every angle.
I’m talking about the air of DOMINATION that is necessary to creating a name that no one in your given industry can deny. Entrepreneurship takes a certain no holds barred attitude that never ends. There is no definite point of “arrival” where resting on our laurels is the next logical step. Coca-cola has been attacking their niche for over 100 years and constantly expands their reach to the general populous. Whether starting a new business or selling services your clients, adding more zeros in your bank account while giving your customers something of value requires the initial getting, and keeping of attention. This requires repeated acts over a series of days, weeks, and months that will naturally keep success in and all around you and your business.
Think about how many people you’d need to talk, and how many times you have to say “I’m here!” before anyone takes you or your brand seriously.
Coca-Cola became the brand that they are, not by flying under the radar and branding locally in grocery stores. You see the red label in movie theaters across the country, in every restaurant throughout the world, because they understand that being relevant is directly correlative to that amount of airtime they take up in the minds of their consumers. This was accomplished with constant motion, intense energy behind the cause of what began in the back of a drug store.
This was the pre-social media era where attention on a broad scale was demonstrated with huge signs on the side of major highways. Today massive, immediate expansion is highly accessible and inevitable with a laptop. When your company logo comes up by simply typing Follow Me Realty into Google, is this not the very definition of omnipresence?
The inevitable question that real estate agents ask is “yea but what is the conversion ratio of using social media?”
This is a question for outdated data practices that can’t be measured the same as the 100 cold calls conversion that Old School Realtors are used to. You’re endeavoring to reach a HUGE audience, where your voice and your knowledge will be heard for more than a 30-day transaction. Real estate is an industry that may change over time, but will always remain as long as there are buildings, lots, and homes for sale. People move from Orlando to San Francisco, Spain to Ireland every single day. The only thing stopping you from getting these clients as your own is intense, loud, persistent action in every form possible. The FASTEST way to get right in front of potential clients is through relating yourself and your business to the endless channels of technology that expands in all directions every single day.
The roadblock that limits most real estate entrepreneurs with social media is the lack of knowledge on how to relate ourselves to every platform. From LinkedIn and Facebook to Twitter and Pinterest are useful for many different reasons, but ultimately they are all places to STAMP with your content. It’s not necessary to be concerned about overexposure. The objective is to get air time in the minds of everyone around the globe, so the faster you can spread your message to anyone and everyone, the faster you can weed out those who wouldn’t have bought from you anyway. Let them unsubscribe from your mailing list, unfollow you. And *gulp* give you a poor review on your blog! You have just successfully plucked out a non-customer, and still got some attention in the process.
Do you think Coca-Cola pinpointed who they wanted as customers one by one? Hell no; that takes too much time, and massive action is the only way to find your clientele and eliminate those who wouldn’t by from you simultaneously.
Be everywhere, at all times. Say yes to every opportunity that steers you in the way of your happiness. Trust me, you will find your purpose faster than ever from a massive action mindset. It is the fastest way to take you toward your goals, while eliminating the roadblocks that hinder your success. You have nothing to lose except in the pursuit of worldwide attention but the fear of anything that’s held you back.
This article is brought to you by Follow Me Realty, a real estate brokerage for entrepreneurs.
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Originally published at www.followmerealty.me.