Ever Better: Refreshing the Evernote Brand

This all looks very beautiful but I’ll be honest, I think you broke a lot of user hearts here. We’ve been waiting, faithfully believing that all this time would yield something major; something that would blow our minds and make all the competition look silly. You brought fluff. We wanted a better way to access, arrange, work with, and secure our data, you went and spent money on drawings of elephants and serif fonts. We wanted a tune up for our engine, you went and got a new paint job. Really bummed out.