Your logo, website, and flyers are telling potential visitors more about your town or neighborhood than you’re probably aware. The colors you use can convey a lot of unspoken information about what visitors can expect, and can also help portray the personality of your community.

While the psychology of color is extremely complex, (and subject to personal preferences, history, etc.) there are some common traits associated with different colors. Here are some of the common ones:

Yellow — Optimism, clarity, warmth
Orange — Friendly, cheerful, confidence
Red — Excitement, bold, youthful
Purple — Creative, imaginative, wise
Blue — Trust, dependable, strength
Green — Peaceful, growth, health
Brown — Ruggedness, earthy

So, what is your community’s color palette telling your potential visitors? For more information about this fascinating topic, check out this thorough article from Help Scout.