Top 5 Best Email Marketing Software in 2021
Although it is one of the oldest forms of digital marketing, email marketing is still an extremely useful tool. It still consistently delivers a better ROI than any other marketing channel. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales.
That’s why we’ve put together this list of the top email marketing platforms on the market right now.
Each of the email marketing platforms on this list below offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need. And with the best email marketing services ⇣ Creating a high-quality conversion marketing campaign has never been easier.
Different tools tend to focus on different aspects of the marketing process. , but the options I’ve listed below share one thing — they work and work consistently.
Top 5 Best Email Marketing Software in 2021
Quick summary:
1. GetResponse - best email automation overall ⇣
2. AWeber - the best option for beginners ⇣
3. Moosend - Best for small businesses ⇣
I spent hours analyzing all the major options on the market to bring you the list below. Some people will disagree with me, but I honestly think these are the top 5 email marketing software available right now in 2021.
Here we go:
1. GetResponse (best email automation overall)
Here’s a list of the features GetResponse has to offer:
- Marketing Automation
- Landing Page Builder
- Comprehensive Reporting
- Webinar Integration
- Free Forever Plan
If you are trying to find an email marketing platform that focuses on advanced marketing automation I highly recommend taking a closer look at GetResponse.
For one, their email marketing tools are excellent.
With a suite of email templates, beginner design tools, a built-in stock photo library, and over 99% deliverability, there’s a lot to like here.
But that is not all.
A GetResponse subscription will also give you access to a variety of funnel creation tools, landing pages, and webinars.
As well as web push notifications, attractive registration forms, and great automation tools.
Pros of GetResponse:
- Leader in Marketing Automation
- Excellent companion tools
- Great discounts for 12 or 24-month subscriptions
Cons of GetResponse:
- Automation is only available with high-end plans
- Drag and drop editor could be better
GetResponse plans and pricing:
GetResponse offers a 30-day free trial in all plans.
For $ 15 a month, you’ll get access to email marketing, landing page, autoresponder tools, and more.
$49 per month adds a limited automation builder, sales funnels, and webinar tools.
Or
Pay $99 per month to get access to unlimited workflow automation, web push notifications, and more.
Discounts are available with one-year (-18%) and two-year (-30%) subscriptions, and high-end custom plans are available upon request.
2. AWeber (the best option for beginners)
Here’s a list of the features AWeber has to offer:
- Everything you need for your email marketing campaigns
- An impressive selection of email templates.
- Drag and drop email editing interface
- Free plan
AWeber is my number one choice beginner and for good reason.
Everything it does is done to make things easier for you, and there is really a lot to like here.
And with a smart email designer powered by AI technology, an impressive template library, full landing page support, and a drag-and-drop generator, I don’t see why you wouldn’t love that too.
Pros of AWeber:
- Excellent AI-powered designer
- Very beginner-friendly
- Simple but powerful
Cons of AWeber:
- It is not the cheapest option available.
- Templates can be a bit bland
AWeber plans and prices:
AWeber offers two pricing plans: Free and Pro.
AWeber’s Free-forever plan supports up to 500 subscribers but lacks advanced features like A / B split testing.
To unlock the missing features, you will need to pay at least $ 16.50 per month for a yearly Pro subscription.
Expect to pay more for more subscribers and with monthly payments.
3. Moosend (Best for small businesses)
Here’s a list of the features Moosend has to offer:
- Email marketing
- Automation
- Personalization
- Lead generation
- Tracking and analytics
- Free Plan
Moosend aims to provide comprehensive email marketing services at affordable prices. It’s also committed to making sure everyone can use its service to the fullest, making almost all of its features available on the free plan.
When you sign up with Moosend, you gain access to its drag-and-drop email designer, numerous templates, and pre-built automation workflows. These tools allow you to build complex email marketing campaigns quickly, with no previous design or coding experience required.
Pros of Moosend:
- Automation workflows are robust relative to similarly-priced competitors
- The Free plan includes most of the features found in paid plans
- You can create unlimited custom data fields and segments in this platform
Cons of Moosend:
- Can’t send emails from a Gmail or Hotmail address
- Less-sophisticated user interface
- Limited integrations
Moosend plans and prices:
Moosend offers three pricing plans: Free Forever, Pro, and Enterprise.
Free plan support up to a thousand subscribers. Depending on the number of leads that you want, you might have to pay more for subscription fees.
4. Benchmark (Great for those who don’t want a lot of complexity in their email tool)
Here’s a list of the features Benchmark has to offer:
- Reporting/Analytics
- API
- Reporting & Statistics
- Third-Party Integrations
- Data Import/Export
- Customizable Templates
- Customizable Branding
- Template Management
- Sign up for free
Why Choose Benchmark? For good reason.
Benchmark is a powerfully simple tool that has done a decent job in terms of both user experience and the features offered. This is particularly true when you consider that many of their features can be accessed without paying a cent. Though the number of emails you can send is limited to just 250/month, you can store unlimited contacts, so it’s not a bad deal.
Advantages of Benchmark:
- Easy to use editor
- Flexible templates
- Marketing automation
Cons of Benchmark:
- Deliverable issues
- File storage charges
Benchmark plans and prices:
Benchmark comes with 3 different plans: Free Plan, Pro Plan, and Enterprise Plan.
The Free plan supports up to 250 emails a month, and unlimited subscribers is available.
Expect to pay more for more subscribers and with monthly payments.
5. Wishpond (Recommend for basic marketing needs)*
Here’s a list of the features Wishpond has to offer:
- Landing Page Builder
- Pop-up Builder
- Online Forms
- Lead Database
- Promotions and Contests
- Email Marketing
- 14 days free trial
This platform comes with an easy-to-use landing page editor, pop-ups, social contests, forms, as well as tools that allow you to fine-tune your email marketing efforts.
Advantages of Wishpond:
- Easy to use platform.
- Offers A/B testing.
- Offers real-time stats.
Cons of Wishpond:
- The drag-and-drop feature does not respond well at times.
- Lower-priced plans may have to wait for long for customer support.
Wishpond plans and prices:
Wishpond comes in three pricing plans: Starting Out, Everything You Need, and Rapid Growth
Depending on the number of leads that you want, you might have to pay more in subscription fees.
Nonetheless, all plans come with a 14-day free trial, even though you need to provide your credit card details before you get the free trial.
Get Wishpond 14 Day Free Trial Now!
Now you know the Top 5 best email marketing tools you needed to get started, Wish you the very best in your journey ahead! Cheers…
