The Ricciardi GroupHow to make marketing metrics less scary…Metrics-the topic on every business leader’s mind. As marketers, we sometimes struggle with them, but we simply can’t do our job without…4 min read·Oct 30, 2019----
The Ricciardi GroupLearn how to promote effective marketing decision makingRecently our team had the pleasure of attending the Pros & Content Conference hosted by Knotch Inc. The one-day event was packed with an…4 min read·Oct 10, 2019----
The Ricciardi GroupInfluence the lost middle by using local experts and digital micro-influencersIf you’re a marketer or content creator at a brand big or small, no doubt you’re aware that social marketing campaigns have become a…4 min read·Sep 25, 2019----
The Ricciardi GroupDiscovering middle ground with doubtful consumerOn September 19th, we attended Knotch’s “Pros and Content Conference” to get the inside scoop on how to leverage content and influencers…2 min read·Sep 25, 2019----
The Ricciardi GroupMayor Mike Spano, making Yonkers an Opportunity ZoneA lifelong Yonkers resident, husband, father of three, and former State Assembly Member, Mayor Mike Spano has dedicated his life to…4 min read·Sep 25, 2019----
The Ricciardi GroupHow can we meet in the middle?One of the most startling realizations I came to, after years of working in a corporate environment, was the dearth of agile marketing…3 min read·Sep 17, 2019----
The Ricciardi GroupA women’s equality day empowering podcastOn this day, 99 years ago, women were granted the right to vote, which was a major milestone in the fight for gender equality. Although…2 min read·Aug 26, 2019----
The Ricciardi GroupThe stop, start, continue retrospective templateAs marketers, at our best we move quickly and efficiently. We are continually balancing multiple conversation streams, campaigns, and…2 min read·Aug 20, 2019----
The Ricciardi Group3 things every marketer should know about personalizationDoes anything reliably alienate and annoy consumers more than the words “Dear valued customer”? Any time you tell customers they’re small…5 min read·Aug 20, 2019----
The Ricciardi GroupQ&A with Marissa Evans Alden, the co-founder of Sawyer and a first mover in car seat marketingIf you’re a parent with young children, you can probably relate to this scenario: It’s 9 a.m. on a Friday morning, and your six-year-old…5 min read·Aug 20, 2019----