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The Ricciardi Group

The Ricciardi Group

How to make marketing metrics less scary…

Metrics-the topic on every business leader’s mind. As marketers, we sometimes struggle with them, but we simply can’t do our job without…

4 min readOct 30, 2019

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How to make marketing metrics less scary…

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The Ricciardi Group

Learn how to promote effective marketing decision making

Recently our team had the pleasure of attending the Pros & Content Conference hosted by Knotch Inc. The one-day event was packed with an…

4 min readOct 10, 2019

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Learn how to promote effective marketing decision making

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The Ricciardi Group

Influence the lost middle by using local experts and digital micro-influencers

If you’re a marketer or content creator at a brand big or small, no doubt you’re aware that social marketing campaigns have become a…

4 min readSep 25, 2019

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Influence the lost middle by using local experts and digital micro-influencers

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The Ricciardi Group

Discovering middle ground with doubtful consumer

On September 19th, we attended Knotch’s “Pros and Content Conference” to get the inside scoop on how to leverage content and influencers…

2 min readSep 25, 2019

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The Ricciardi Group

Mayor Mike Spano, making Yonkers an Opportunity Zone

A lifelong Yonkers resident, husband, father of three, and former State Assembly Member, Mayor Mike Spano has dedicated his life to…

4 min readSep 25, 2019

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Mayor Mike Spano, making Yonkers an Opportunity Zone

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The Ricciardi Group

How can we meet in the middle?

One of the most startling realizations I came to, after years of working in a corporate environment, was the dearth of agile marketing…

3 min readSep 17, 2019

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How can we meet in the middle?

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The Ricciardi Group

A women’s equality day empowering podcast

On this day, 99 years ago, women were granted the right to vote, which was a major milestone in the fight for gender equality. Although…

2 min readAug 26, 2019

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A women’s equality day empowering podcast

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The Ricciardi Group

The stop, start, continue retrospective template

As marketers, at our best we move quickly and efficiently. We are continually balancing multiple conversation streams, campaigns, and…

2 min readAug 20, 2019

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The stop, start, continue retrospective template

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The Ricciardi Group

3 things every marketer should know about personalization

Does anything reliably alienate and annoy consumers more than the words “Dear valued customer”? Any time you tell customers they’re small…

5 min readAug 20, 2019

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3 things every marketer should know about personalization

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The Ricciardi Group

Q&A with Marissa Evans Alden, the co-founder of Sawyer and a first mover in car seat marketing

If you’re a parent with young children, you can probably relate to this scenario: It’s 9 a.m. on a Friday morning, and your six-year-old…

5 min readAug 20, 2019

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Q&A with Marissa Evans Alden, the co-founder of Sawyer and a first mover in car seat marketing

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The Ricciardi Group

The Ricciardi Group

We're a B2B creative, strategy and marketing group made up of a diverse and agile network of capabilities and talent who understand complex businesses.

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