The Ricciardi GroupHow to make marketing metrics less scary…Metrics-the topic on every business leader’s mind. As marketers, we sometimes struggle with them, but we simply can’t do our job without…Oct 30, 2019Oct 30, 2019
The Ricciardi GroupLearn how to promote effective marketing decision makingRecently our team had the pleasure of attending the Pros & Content Conference hosted by Knotch Inc. The one-day event was packed with an…Oct 10, 2019Oct 10, 2019
The Ricciardi GroupInfluence the lost middle by using local experts and digital micro-influencersIf you’re a marketer or content creator at a brand big or small, no doubt you’re aware that social marketing campaigns have become a…Sep 25, 2019Sep 25, 2019
The Ricciardi GroupDiscovering middle ground with doubtful consumerOn September 19th, we attended Knotch’s “Pros and Content Conference” to get the inside scoop on how to leverage content and influencers…Sep 25, 2019Sep 25, 2019
The Ricciardi GroupMayor Mike Spano, making Yonkers an Opportunity ZoneA lifelong Yonkers resident, husband, father of three, and former State Assembly Member, Mayor Mike Spano has dedicated his life to…Sep 25, 2019Sep 25, 2019
The Ricciardi GroupHow can we meet in the middle?One of the most startling realizations I came to, after years of working in a corporate environment, was the dearth of agile marketing…Sep 17, 2019Sep 17, 2019
The Ricciardi GroupA women’s equality day empowering podcastOn this day, 99 years ago, women were granted the right to vote, which was a major milestone in the fight for gender equality. Although…Aug 26, 2019Aug 26, 2019
The Ricciardi GroupThe stop, start, continue retrospective templateAs marketers, at our best we move quickly and efficiently. We are continually balancing multiple conversation streams, campaigns, and…Aug 20, 2019Aug 20, 2019
The Ricciardi Group3 things every marketer should know about personalizationDoes anything reliably alienate and annoy consumers more than the words “Dear valued customer”? Any time you tell customers they’re small…Aug 20, 2019Aug 20, 2019
The Ricciardi GroupQ&A with Marissa Evans Alden, the co-founder of Sawyer and a first mover in car seat marketingIf you’re a parent with young children, you can probably relate to this scenario: It’s 9 a.m. on a Friday morning, and your six-year-old…Aug 20, 2019Aug 20, 2019