Or, the tragedy of looking good while you kill yourself… — About 13–14 years ago I was running a telesales team. I remember another sales manager coming to me to ask if I had any observations on one of his reps. …

I was recently having lunch at a client’s office and overheard a conversation about football. The two people didn’t just have a point of view that they were arguing; they had stats, examples, quotes, research. You name it. They were experts. Kings of their niche. …

Lessons from building a £1m business in 12 months… It’s funny how when you start with an idea of what a business is going to look like, you don’t tend to see something held together with sticky tape, with the guys building it slamming espressos to wake themselves up and days spent running from meeting to phone call to meeting, to airport, to email, to meeting to phone call. But that’s exactly how it looked when we were doing it.

It really is stunning when you go the extra mile for a client and they are blown away by it. I’m talking about even some very simple things: > Recording a video message instead of using text to respond to a question > Offering more than had been paid for (a higher package, more calls with them, a visit) > Doing some of the work with the client, rather than just offering…

I remember when I led a very small group of driven guys to build out a business unit that generated close to £1m in it’s first full year. There were some things we did do and some things we absolutely didn’t do: What we DID do: 1. Spent close to 70%-80%…

Seriously — if any of these are happening, you need to have a hard look at what you’re up to: 1. If the number of times you post a day feels more important than what you actually post 2. If over 80% of your posts are shared content from other sources 3…

4 Reasons Why Your Content-Driven Marketing isn’t Working: 1. Your audience is more mature than you. No, I don’t mean you act like a child! Rather, the audience in your niche tends to have a base level of knowledge in the space — that’s partly what stands them out as…

Facebook is currently the #1 social platform for engaging with prospects for your startup business. Having engagement from an audience is the step to generating leads, loyal followers and breeding that all important word of mouth. While our egos all love a good ‘Like’ count from posts, it’s the higher…

…and why (because I actually read the books I post about!) 1. John Kay — The Long and The Short of It: clear and simple suggestions for managing money (for someone with an ounce of intelligence). …