Rari Nutrition, Reinventing the Nutraceutical Industry

Tom La Vecchia
Aug 23, 2017 · 4 min read
Lean Genes Fat Burner: www.RariNutrition.com

The nutraceutical industry includes nutritional supplements, Vitamins, and Minerals. The Global Dietary supplement industry is a staggering $132 Billion worldwide as is projected to grow to over $220 Billion by 2020. You can only imagine considering the size of the market the competition level as is cut throat and has a high barrier to entry. Although there are some big brands in the space, the industry is somewhat fragmented. Big names have come and gone, for instance, Gaspari Nutrition was brought out of bankruptcy as well as Shredz was knocked off its perch through a social media scandal with some of its high profile brand ambassadors. RARI Nutrition is a quickly growing sports nutrition brand with an appeal for the fast paced luxury lifestyle.

Source: https://www.zionmarketresearch.com/news/dietary-supplements-market

We came across RARI Nutrition through an article as they appeared to be a different type of supplement company. They have a focused product line, great packaging and go the extra mile to produce their products under Good Manufacturing Practices or GMP. This process appeals to me as a 20-year Pharmaceutical veteran. It means they are going the extra step to produce a quality product. With a focused product portfolio and superior processes, I took a serious look at the company.

I tried the Lean Genes Fat Burner myself as I eat way too much and need to curb my appetite. The product did not give me the jitters and found myself eating much less than I normally do. As a result, I have already lost some weight as it been three weeks since I tried the product. From a user standpoint, I’m pleased thus far which prompted me to learn more about the company.

I spoke with both Sean Kelly and Chris Bosco who are the co-founders of RARI Nutrition. Sean shares why he got into the supplement business “I was frustrated with products I was taking when I first started working out as it was more marketing than science. It was out of pure frustration that we decided to start RARI”. Chris adds that “we always put science and data first before we release any product” as he strikes me as a perfectionist. They are also picky about their brand as Sean believes “our brand messaging, and alignment with ambassadors needs to be top notch as we will not settle for anything less but the best.”

Sean Kelly, RARI Nutrition Co-Founder

With a quick Instagram search, it appears that they have signed on Robby Hayes from Bachelors in Paradise and are ramping up with other up and coming talent. I like that they are partnering with developing talent as they simultaneously grow their personal brand along with RARI.

Chris Bosco,, RARI Nutrition Co-Founder

To provide a little background, RARI was created from the ground up in early 2016 by Sean and Chris who hail from South Florida. As I mentioned, they were both frustrated with the massive market of under dosed formulas and misleading information, the two millennial founders with a combined background in biomedical engineering, business development, and marketing, created the brand to be a fresh foundation for clinically dosed and completely natural products. All RARI Nutrition products go through testing by a third party company to verify top quality criteria is met before product hits the shelves. The science behind RARI’s supplement formulations and the brand’s classy labeling has attributed to their continued success.

Since inception the brand has consistently trended upward by 15%-25% compounding growth month-over-month in gross revenue. Being one of the top brands on Amazon has allowed them to expedite their brand into the brick and mortar retail market as well as numerous distribution channels. Already expanding internationally, you will see much more from RARI Nutrition as they inevitably continue the expansion of what could be the fastest growing natural sports nutrition brand in the U.S. For more information on RARI Nutrition you can visit www.rarinutrition.com or check them out on Instagram: https://www.instagram.com/rarinutrition/

go to www.RariNutrition.com

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Tom La Vecchia

Written by

Founder & Publisher of www.NewTheory.com — Best Selling Author of The X Factor Selling System.

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