Marcus Sheridan
Jan 30, 2016 · 2 min read
  1. Knowing the fears, issues, worries, questions, and wants of your prospects and customers
  2. The willingness to then do something about this awareness — by addressing these issues/questions/wants on your website, social platforms, traditional publications, etc. in a way that truly helps, teaches, and informs your prospects and customers.

Marcus Sheridan

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Passionately writing, consulting, and speaking on all things sales, marketing, business, and life.

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