Media Release 31 January 2018

CEO Leadership on the Global Sanitation Crisis:
Action Agenda for the Sanitation Economy Set in Davos

As world leaders gathered to discuss economic, social and political agendas at the recent World Economic Forum, a group of business leaders met to develop an Action Agenda to address the global sanitation crisis.

The acceleration of sanitation systems that are designed for inclusion, circularity and to leverage new technology trends such as big data and the internet of things requires new levels of business and societal leadership today to realise benefits in this decade.

The shift to a Sanitation Economy provides economic development alternatives to solve the global sanitation crisis, improving the lives of the world’s poorest, and enabling new business opportunities in the form of access to important biological resources and information about human health and behaviour. These assets, abundant in the sanitation system, have been virtually untapped.

These were the main conclusions of a breakfast roundtable hosted by the Toilet Board Coalition and LIXIL Corporation, a gathering of CEOs and societal leaders to discuss an Action Agenda for the Sanitation Economy in Davos.

“Are we making a positive impact to those with the lowest incomes in society? Is leadership doing something to improve it? Together with the TBC, we have created a leadership group, collaborating to make positive strides forward to tackle the sanitation crisis. We’re calling for more partners to help drive the agenda and take the Sanitation Economy to scale.” said Kinya Seto, President and CEO, LIXIL Group Corporation, a founding member of the Toilet Board Coalition, in his opening keynote address.

The Toilet Board Coalition introduced the opportunity of the Sanitation Economy, a future marketplace of untapped business potential helping to tackle the global sanitation crisis, and has assembled growing evidence of significant new benefits for business and society across sectors — an estimated $62 billion opportunity by 2021 in India alone.

Prabhat Pani, Head of Partnerships and Technology, TATA Trusts, and Toilet Board Coalition Steering Committee member, said “The multi-billion dollar business opportunity of the Sanitation Economy quantified in the study commissioned by the Toilet Board Coalition, while already significant and in the billions, we believe is actually quite conservative compared to the business opportunities that the economy could yield at scale in India. “

The Sanitation Economy leverages innovative toilet design, recovery of biological resources within the Circular Economy, and smart digital technologies driving preventative healthcare, to accelerate scale up of sanitation for all, as well as provide multiple business opportunities.

“In the TBC, Unilever has partnered with like-minded organisations to scale up market based approaches to sanitation. As business leaders we need to galvanise others to get involved, and embed this work within national frameworks with programmes and policies to work together on this opportunity.” said Rebecca Marmot, Global Vice President Advocacy and Partnerships, Unilever, a founding member of the Toilet Board Coalition.

The Sanitation Economy not only provides sanitation, enables education, and facilitates better workplaces for women, but it creates a biological waste system and a new source of information about human health and behaviour. A consistent flow of resources that can be transformed into energy, animal feed, organic fertilisers that capture nutrients, data, and information.

“The Sanitation Economy is happening now, it’s a key business opportunity of our decade! Our world’s global prosperity is not sustainable without social inclusion. To keep on thriving, we have to create systems that leave no-one behind. I believe the Sanitation Economy is one of the greatest levers to make that happen” said Nollaig Forrest, Vice President Corporate Communications, Firmenich, a founding member of the Toilet Board Coalition .

To close the session, Cheryl Hicks, Executive Director and CEO of the Toilet Board Coalition, said “Our vision of the Sanitation Economy aims to change the game through business leadership, by connecting sanitation more broadly across the economy, and business sectors. When we succeed in as a society in ensuring universal access to sanitation, it should be a smart, self-sustaining, regenerative and revenue generating system of abundant resources and information. The Sanitation Economy won’t emerge on its own, it requires collaborative leadership from business and society. This opportunity is now. Join us!”



To arrange a media interview, or for more information, please contact:

· MullenLowe salt:

· Alexandra Knezovich, Toilet Board Coalition:

About the Toilet Board Coalition (TBC)

Founded in 2014, the TBC is a unique business-led partnership with the ambition to address the global sanitation crisis by accelerating the Sanitation Economy. In November 2017 the TBC launched new evidence demonstrating the rise of the Sanitation Economy as a call to action for global business leaders to join in un-locking these new markets: Introducing the Sanitation Economy, The Sanitation Economy in India, The Circular Sanitation Economy.

The Toilet Board Coalition’s thought leadership reports are available at

About Firmenich

Firmenich is the world’s largest privately-owned company in the fragrance and flavor business. Founded in Geneva, Switzerland, in 1895, it has created many of the world’s best-known perfumes and flavors that billions of consumers enjoy each day. Its passion for smell and taste is at the heart of its success. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, it invests 10% of its turnover in R&D, reflecting its continuous desire to understand, share and sublimate the best that nature has to offer. Firmenich had an annual turnover of 3.34 billion Swiss Francs at end June 2017.

About LIXIL Corporation

LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for housing and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, INAX, GROHE, American Standard, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better, and more delightful — wherever they are.

Learn more at, and

LIXIL Group Corporation (TSE Code: 5938) is the listed holding company containing LIXIL Corporation, LIXIL VIVA CORPORATION and LIXIL Housing Research Institute, Ltd. The Group, which is led by President and CEO Kinya Seto, is involved in a broad spectrum of housing-related businesses, ranging from the manufacture and sales of building materials and housing equipment to the operation of home centres and a network of homebuilding franchises, and comprehensive real estate service. LIXIL Group Corporation posted ¥1.79 trillion in consolidated sales in FYE March 2017.

About TATA Trusts

Tata Trusts is amongst India’s oldest, non-sectarian philanthropic organisations that work in several areas of community development. Since its inception, Tata Trusts has played a pioneering role in transforming traditional ideas of philanthropy to make impactful sustainable change in the lives of the communities served.

Through direct implementation, co-partnership strategies and grant making, the Trusts support and drive innovation in the areas of education; healthcare and nutrition; rural livelihoods; natural resources management; enhancing civil society and governance and media, arts, crafts and culture. Tata Trusts continue to be guided by the principles of its Founder, Jamsetji Tata and through his vision of proactive philanthropy; the Trusts catalyse societal development while ensuring that initiatives and interventions have a contemporary relevance to the nation.

For more information, please visit

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 169,000 employees and generated sales of €52.7 billion in 2016. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.

For more information about Unilever and its brands, please visit For more information on the USLP:

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