Toilet Board Coalition unites businesses to build world’s first Smart Sanitation City in Pune India

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Pune Municipal Corporation Additional Commissioner, Ms. Prerna Deshbhratar, announces a new collaboration between the PMC and Toilet Board Coalition to develop the first Smart Sanitation City in the world.

Media release, 29 August 2017

In support of the Indian government’s Swachh Bharat sanitation campaign and Smart Cities initiative, the Toilet Board Coalition (TBC) and the Pune Municipal Corporation (PMC) announce a new collaboration towards the world’s first Smart Sanitation City.

Today at Stockholm’s World Water Week, the Toilet Board Coalition — a business led public-private partnership supporting business solutions and innovation within the sanitation space — and Pune’s governing body, the Pune Municipal Corporation, confirm that they will work together to develop smart sustainable and resilient sanitation systems, delivered through the market, in Pune.

Launching in January 2018, this work is being developed into three main work streams in Pune: community toilets, with a focus on optimising usage at scale and behaviour change; waste management and resource recovery; and digital, exploring data use cases for sensoring within the sanitation system.

As part of Indian Prime Minister Modi’s Smart Cities campaign, there is a focus on efficiency, improved public services, goods and spaces, and modernisation — all driven by new citizen intelligence derived from a web of data captured throughout the city. Smart cities will bring more accessibility of new technologies and applications for more citizens, customers, businesses and public entities.

In December 2016, Pune declared itself an official open defecation-free city, and since has been selected as one of Modi’s ‘Smart Cities’. This collaboration between TBC and PMC seeks to make Pune the first Smart Sanitation City in the world.

With India’s Swachh Bharat campaign aiming to eradicate open defecation by 2019, a toilet construction project is being rolled out around the country. However, long term sustainability and resilience of the campaign will be pinned on putting self-sustaining economic solutions in place now.

“We are delighted to be working with the PMC, one of the most innovative and forward looking municipalities in India. Our own ‘Digitisation of Sanitation’ report found significant potential for new technology applications both to drive efficiencies in sanitation systems, but also to drive new value creation through the monetising of health data that could be captured throughout the sanitation value chain. This project will bring these new business solutions to life in Pune,” says Cheryl Hicks, Executive Director of the Toilet Board Coalition.

“Sanitation solutions that improve lives and make our citizens proud is at the centre of our project with the TBC working with global and local businesses and leveraging new smart technologies. These solutions we are exploring together will be simple, affordable and accessible. We are very pleased to announce this new collaboration here in Stockholm at World Water Week, the leading platform in WASH.,” says Prerna Deshbhratar, Additional Commissioner, Pune Municipal Corporation.

“This week we are convening with the PMC, our TBC members such as Tata Trusts, LIXIL, Unilever, Firmenich and Kimberly-Clark and global experts to hold consultations and develop our project plans for the launch of the project in January 2018,” concludes Cheryl.

At SIWI World Water Week, TBC is hosting the following events:

· Business Approaches to Waste to Resource Models

Tuesday 29 August 16h00–17h30

· New Findings for the Commercial Case for Circular Economy Sanitation Workshop
Thursday 31 August, 9.00–11.00h

· Closing the Nutrient Loop: The Food — Agriculture — Sanitation Nexus Workshop

Thursday 31 August, 14:00–16:00h

· Pune Smart Sanitation Workshop
Thursday 31 August, 11.00–13.00h


For more information, please contact:

Katie Eustace from MullenLowe salt: or +44(0)20 8870 6777.

About Toilet Board Coalition

The TBC is a business platform enabling private sector engagement; connecting large and small companies; and ensuring close collaboration between private, public and non-profit sectors with the common goal to accelerate the business of sanitation for all.

Founded in 2014, The Toilet Board Coalition was created by sector leading businesses to bring a business view, approach and new solutions to the global sanitation crisis. They aim to bring speed and scale, by working in partnership, to achieve universal access to sanitation before 2030.

The Toilet Board Coalition’s thought leadership report ’Digitisation of Sanitation’ is available at

About Pune Municipal Corporation

Pune Municipal Corporation is the civic body that governs Pune city. Pune is the ninth-most populous city in India and the second largest in the state of Maharashtra after the state capital city of Mumbai. Pune is also the 101st largest city in the world, by population and is considered the cultural capital of Maharashtra. Pune is also one of the fastest growing cities in the Asia-Pacific region. The ‘Mercer 2015 Quality of Living rankings’ evaluated local living conditions in more than 440 cities around the world where Pune ranked at 145, second in India after Hyderabad (138).

Pune Municipal Corporation (PMC) has also been at the forefront in delivering core urban services to its citizens. The city today has 94 percent households with tap water (71 percent for urban India), 57 percent MSW segregation (highest in India), 97 percent population covered by sewage systems (63 percent for urban India), 220 lpd water (highest in India among top 10 cities), and 98 percent electricity coverage with no load-shedding. PMC spent INR 9,461 per citizen in 2013–14 (3rd highest in India after Delhi and Mumbai). It has been the leading city under the Swachh Bharat Abhiyan. The city is always keen to collaborate with multiple stakeholders to provide best and unique services to its citizens.

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A global, business-led coalition of leading organisations that aims to develop commercially sustainable solutions to the #sanitation crisis. #WeCantWait #TBC

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