Losing influence — Gen Z and millennials aren’t as keen on influencers as brands may think.Influencers have been heralded as the modern marketing campaign’s golden ticket to success. Brands that are willing to attach faces to…Mar 25, 2020Mar 25, 2020
It’s a phygital world — Gen Z and millennials are being more responsible with social, and brands…Social media is here to stay. How future generations use it, however, is already drastically changing. While many have noticed that Gen Z…Mar 18, 2020Mar 18, 2020
Upfront payers — Gen Z and millennial’s strong fiscal savviness keep them from fully buying into…BY CLAUDIA DIMUROMar 10, 2020Mar 10, 2020
Treat yourself — Gen Z and millennials will always prefer guilty pleasure treats to healthy ones.BY CLAUDIA DIMUROFeb 27, 2020Feb 27, 2020
Old habits die hard — Gen Z and millennials are more traditional than you think.BY CLAUDIA DIMUROFeb 19, 2020Feb 19, 2020
Drive to drive — Gen Z and millennials are still looking to get a carBY CLAUDIA DIMUROFeb 12, 2020Feb 12, 2020
A generation without representation — Gen Z and millennials are tired of most public figures…BY CLAUDIA DINUMROFeb 5, 2020Feb 5, 2020
An old hope — why Gen Z and millennials always choose sci-fi and fantasy over high-brow…BY CLAUDIA DIMUROJan 29, 2020Jan 29, 2020
Impossible to buy — Gen Z and millennials still prefer real meat and fish over “impossible” foodsBY CLAUDIA DIMUROJan 22, 2020Jan 22, 2020
