Influencers have been heralded as the modern marketing campaign’s golden ticket to success. Brands that are willing to attach faces to product names search through countless profiles in the hopes that one well-placed post will guarantee success across awareness and, of course, acquisition. …
Social media is here to stay. How future generations use it, however, is already drastically changing. While many have noticed that Gen Z and millennials are steadily logging off for longer, it’s not to say that they’re forgoing the digital world completely. …
BY CLAUDIA DIMURO
Young people have a reputation for spending their money willy-nilly. This is most apparent in the stereotype of millennials (and, to an extent, Gen Z), who supposedly throw away exorbitant amounts of cash on experiences like Coachella yet fail to finance something like a mortgage. …
BY CLAUDIA DIMURO
We humans tend to like things that are bad for us. This rings true with food most of all, with fast food corporations remaining popular despite being repeatedly under fire for their unhealthy items. As generations who’ve grown up learning what harm eating such foods can do…
BY CLAUDIA DIMURO
Older generations tend to shake their heads and cluck at the ways of the young. To them, youthful generations are so wrapped up in fads that they fail to uphold the values and traditions which were previously so revered. Marriage? Declining. Chivalry? Dead. The youth have no…
BY CLAUDIA DIMURO
There’s something romantic about driving. Sitting down behind the wheel and going wherever the road may take you is arguably the very essence of American culture. But it’s a love affair that’s slowly fizzling out with Gen Z and millennials, who would much rather take an Uber…
BY CLAUDIA DIMURO
Lena Dunham once famously proclaimed via her character on “Girls,” “I’m the voice of my generation.” While many recognize this as satire, they may be less likely to realize how often many public figures hold this mindset to be true. Especially when it comes to younger generations.
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BY CLAUDIA DIMURO
The driving force behind keeping the movie business in business, the cinematic preferences of Gen Z and millennials have made more than one entertainment critic roll their eyes. How, one bemoans, could younger generations choose films such as Disney live-actions when something like “The Farewell” is out…
BY CLAUDIA DIMURO
In Ernest Cline’s hit sci-fi novel, “Ready Player One,” three words are repeatedly spoken by characters fighting against a world consumed by virtual reality: “Reality is real.” To them, no matter how much the computerized environment is pushed upon society, it will never live up to the…
BY DERON DALTON
Fandoms took stan culture to new heights with the boom of social media and fan-voted awards in the 2010s, but what we are witnessing now reveals that the passion around stardom has hit new levels. At The Tylt, listening is in our DNA and what we heard…
