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The Tylt
The Tylt

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Mar 25, 2020

Losing influence — Gen Z and millennials aren’t as keen on influencers as brands may think.

Influencers have been heralded as the modern marketing campaign’s golden ticket to success. Brands that are willing to attach faces to product names search through countless profiles in the hopes that one well-placed post will guarantee success across awareness and, of course, acquisition. …

Influencer Marketing

3 min read

Losing influence — Gen Z and millennials aren’t as keen on influencers as brands may think.
Losing influence — Gen Z and millennials aren’t as keen on influencers as brands may think.
Influencer Marketing

3 min read


Mar 18, 2020

It’s a phygital world — Gen Z and millennials are being more responsible with social, and brands should be too.

Social media is here to stay. How future generations use it, however, is already drastically changing. While many have noticed that Gen Z and millennials are steadily logging off for longer, it’s not to say that they’re forgoing the digital world completely. …

Social Media

3 min read

It’s a phygital world — Gen Z and millennials are being more responsible with social, and brands…
It’s a phygital world — Gen Z and millennials are being more responsible with social, and brands…
Social Media

3 min read


Mar 10, 2020

Upfront payers — Gen Z and millennial’s strong fiscal savviness keeps them from fully buying into BNPL services.

BY CLAUDIA DIMURO Young people have a reputation for spending their money willy-nilly. This is most apparent in the stereotype of millennials (and, to an extent, Gen Z), who supposedly throw away exorbitant amounts of cash on experiences like Coachella yet fail to finance something like a mortgage. …

Payments

3 min read

Upfront payers — Gen Z and millennial’s strong fiscal savviness keep them from fully buying into…
Upfront payers — Gen Z and millennial’s strong fiscal savviness keep them from fully buying into…
Payments

3 min read


Feb 27, 2020

Treat yourself — Gen Z and millennials will always prefer guilty pleasure treats to healthy ones.

BY CLAUDIA DIMURO We humans tend to like things that are bad for us. This rings true with food most of all, with fast food corporations remaining popular despite being repeatedly under fire for their unhealthy items. As generations who’ve grown up learning what harm eating such foods can do…

Millennials

3 min read

Treat yourself — Gen Z and millennials will always prefer guilty pleasure treats to healthy ones.
Treat yourself — Gen Z and millennials will always prefer guilty pleasure treats to healthy ones.
Millennials

3 min read


Feb 19, 2020

Old habits die hard — Gen Z and millennials are more traditional than you think.

BY CLAUDIA DIMURO Older generations tend to shake their heads and cluck at the ways of the young. To them, youthful generations are so wrapped up in fads that they fail to uphold the values and traditions which were previously so revered. Marriage? Declining. Chivalry? Dead. The youth have no…

Millennials

3 min read

Old habits die hard — Gen Z and millennials are more traditional than you think.
Old habits die hard — Gen Z and millennials are more traditional than you think.
Millennials

3 min read


Feb 12, 2020

Drive to drive — Gen Z and millennials are still looking to get a car

BY CLAUDIA DIMURO There’s something romantic about driving. Sitting down behind the wheel and going wherever the road may take you is arguably the very essence of American culture. But it’s a love affair that’s slowly fizzling out with Gen Z and millennials, who would much rather take an Uber…

Cars

3 min read

Drive to drive — Gen Z and millennials are still looking to get a car
Drive to drive — Gen Z and millennials are still looking to get a car
Cars

3 min read


Feb 5, 2020

A generation without representation — Gen Z and millennials are tired of most public figures “speaking” for them.

BY CLAUDIA DIMURO Lena Dunham once famously proclaimed via her character on “Girls,” “I’m the voice of my generation.” While many recognize this as satire, they may be less likely to realize how often many public figures hold this mindset to be true. Especially when it comes to younger generations. …

Millennials

3 min read

A generation without representation — Gen Z and millennials are tired of most public figures…
A generation without representation — Gen Z and millennials are tired of most public figures…
Millennials

3 min read


Jan 29, 2020

An old hope — why Gen Z and millennials always choose sci-fi and fantasy over high-brow entertainment.

BY CLAUDIA DIMURO The driving force behind keeping the movie business in business, the cinematic preferences of Gen Z and millennials have made more than one entertainment critic roll their eyes. How, one bemoans, could younger generations choose films such as Disney live-actions when something like “The Farewell” is out…

Movies

3 min read

An old hope — why Gen Z and millennials always choose sci-fi and fantasy over high-brow…
An old hope — why Gen Z and millennials always choose sci-fi and fantasy over high-brow…
Movies

3 min read


Jan 22, 2020

Impossible to buy — Gen Z and millennials still prefer real meat and fish over “impossible” foods

BY CLAUDIA DIMURO In Ernest Cline’s hit sci-fi novel, “Ready Player One,” three words are repeatedly spoken by characters fighting against a world consumed by virtual reality: “Reality is real.” To them, no matter how much the computerized environment is pushed upon society, it will never live up to the…

Food

3 min read

Impossible to buy — Gen Z and millennials still prefer real meat and fish over “impossible” foods
Impossible to buy — Gen Z and millennials still prefer real meat and fish over “impossible” foods
Food

3 min read


Jan 15, 2020

The Power of Fan Armies Sets Tylt Records

BY DERON DALTON Fandoms took stan culture to new heights with the boom of social media and fan-voted awards in the 2010s, but what we are witnessing now reveals that the passion around stardom has hit new levels. At The Tylt, listening is in our DNA and what we heard…

Millennials

6 min read

The Power of Fan Armies Sets Tylt Records
The Power of Fan Armies Sets Tylt Records
Millennials

6 min read

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