Luxurious, Cannabis.

Wild Shore
Jul 22, 2019 · 2 min read

Envisioning a cohesive experience for a new weed lifestyle

Image for post
Image for post

Murmmr founders Erika Olson and Greg Long have an ambitious idea. A new consumer cannabis brand, centered around simple, beautiful devices and a remarkable lifestyle. We found ourselves drawn in by their vision.

Image for post
Image for post

We worked closely with them to refine their brand strategy and their communications points: how they talked about what they were doing.

Then we helped bring their idea to life, imagining a series of extraordinary moments, then illustrating them across the customer journey. We envisioned how someone might encounter the brand in marketing, through guided, concierge-like ecommerce, through packaging and unboxing and use over time.

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

It’s perfect proof of our belief that a brand isn’t a logo (we didn’t even design the logo in this case — that was handiwork of industrial design partner Level Studios) but a consumer’s entire relationship with a company.

Image for post
Image for post

To that end, Wild Shore wrote copy, developed and illustrated creative concepts, designed packaging, art-directed a scrappy photo shoot and even helped Erika and Greg put together their investor deck.

The product is currently being piloted in market— Stay tuned for more.

Image for post
Image for post

Wild Shore is a creative company. We work with founders, entrepreneurs and marketers to build modern brands.

Keep in touch: follow us on Instagram or here on Medium.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store