Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia. The organization hosts 2,500+ events in 25+ cities internationally with some of the world’s foremost experts, iconic brands and leading thinkers sharing their ideas and inspiration with a global audience of hyper-connected influencers.

The Workshop was hired in 2011 to help design a cohesive system which would unite the brand across all host cities around the world — equipping each hub with the creative tools and resources to host their respective Social Media Week. Since then, we’ve helped SMW with the following:

Visual Identity
Global & City Conference Signage
Website User Interface Design
iPhone, Android & Windows App UI Design
RealTime UI Design
Statistical Infographics
Sponsorship Presentations
On! The Future of Now.

We kicked off taking a close look at the existing SMW brand. After several rounds of creative and strategic exploratory, we crafted a vibrant, future-forward 3-dimensional mark, colour and typography system which communicates their core offering — the best information, ideas and inspiration in a hyper-connected world.

Social Media Week is a real-world manifestation of some of the best that new technology has to offer — ideas, strategies and insights shared by the people who are shaping the future.

More recently we helped Toby Daniels (Founder & Executive Director of SMW) & Craig Hepburn (Global Director, Social and Digital for Nokia) with the design of their newly released book, On! The Future of Now — 20 incredible short stories from some of the worlds leading thinkers in tech, media, and entrepreneurship. All proceeds from the sale of the book go towards supporting Charity: water.

“We’ve had the pleasure of working with Jason and The Workshop team for the past three years. They have provided design consulting across a number of our properties, including brand identity work and graphic design for Social Media Week. Our relationship has been a collaborative one and Jason has a gift for making you feel like a partner in the design process. I cannot recommend Jason and his team highly enough.”

Toby Daniels
Founder & Executive Director, Social Media Week

We’ve worked on multiple digital assets for SMW including a full website redesign in 2012, custom email newsletters and conference mobile apps for iOS, Android and Windows phone.

“Tribes are a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas — it’s something that people have wanted forever.”

Seth Godin
Author & Entrepreneur