How might we write better How Might Wes?

An unimaginative or vague HMW can send a design sprint off in a totally wrong direction, wasting valuable designer and engineering time.

  • At least one team member from each discipline involved in creating the end product. In a digital business, that might be a UX designer, technologist, a salesperson or marketer. And don’t forget the product manager.
  • At least an hour and a half.
  • Stickies and Sharpies and a big enough whiteboard or flipchart to house around 50–70 stickies.

Don’t settle on your first draft!

Final caveat

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Creates new products. Mainly with code and on screens. Heads up product management for Co-op Digital. Previously with BBC and Channel 4.

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Andy Pipes

Andy Pipes

Creates new products. Mainly with code and on screens. Heads up product management for Co-op Digital. Previously with BBC and Channel 4.

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