The Power Group

The Power Group
5 min readOct 5, 2017

The Power Group aims to take a revolutionary approach to the crypto market. Using The Power Group’s expertise in collaboration with EY3 Media we will provide a 360 experience.

This will consist of Social Media and Digital Marketing Services, a Social Media app & a Multimedia Entertainment Streaming Platform, with the ultimate goal of bridging the gap between the current crypto market and the mainstream.

TELL US MORE ABOUT THE SERVICES AND PLATFORMS?

Our project consists of 3 core elements:

• Power Media — Providing social media and digital marketing services to build more awareness of cryptocurrencies.

• Power Hub — Development of a user friendly app that will act as a social media hub and help filter the vast amount of information available to those entering the crypto market and to those already operating within it.

• Power Play — A multimedia entertainment streaming platform using Ethereum smart contract technology. Power Play will be designed to put new and emerging talent shoulder to shoulder with established artists and household names — ultimately attracting more users and awareness to crypto.

WHAT MAKES THE POWER GROUP UNIQUE?

The Power Group prides itself on its industry expertise. Our team have worked with industry leaders including Bloomberg, Coca Cola and Red Bull Media. The primary USP The Power Group are bringing to the crypto market space is that we are combining three projects into one coin offering. We have devised a trifecta of services where each element compliments each other. This approach has been tried and tested by our partner company EY3 Media and has proven to be successful. With the crypto market still being in its relative infancy, we believe The Power Group project is in a unique place to really add value to decentralised currencies, users and projects.

POWER MEDIA

A common problem for many new projects is how to attract new customers/users. Effective Social networks are critical for the success of crypto products and services. However many projects are still using relatively inefficient strategies by relying on the traditional and restrictive sites like bitcointalk.org Twitter, Reddit and Slack Groups.

Power Media will provide an innovative approach to marketing by integrating ‘Growth Hacking’ techniques with tailored Social Media and Digital Marketing Services campaigns for crypto projects and cryptocurrencies.

‘Growth Hacking’ can be defined as marketing techniques that use creativity, social metrics and analytical thinking as well as tools to sell products and gain exposure. We will use a team of Growth Experts, Social Media Experts & Project Managers to ensure all campaigns maximise the growth potential for our clients, existing tokens and new ICO’s coming to the market. The diagram below illustrates the growth hacking funnelling process:

Our ultimate aim is to increase the crypto user base worldwide by promoting crypto projects and cryptocurrencies. This will include a dedicated team of growth and social media professionals, based in the U.K and in China, this will also help to develop this market in the Far East.

POWER HUB

Our intended user base for Power Hub is:

·Individuals that have expressed an interest in cryptocurrency through their digital footprint

·Newcomers to cryptocurrencies market

·Traders

·Hedge funds and other financial institutions

·Professionals seeking to network

·Existing and new projects

·Bloggers and Vloggers

We aim to build five sections within the app to deliver a wide range of information for crypto users

1.Social Media sentiment incorporated into one feed

2.News updates

3.Resource Hub

4.Micro blogs and vlogs

5.Trending coins and projects

6.Coin and ICO Notifications

POWER PLAY

Power Group will invest in developing exclusive music, film and video content available on a monthly crypto subscription whilst also securing licensing deals on existing mainstream and independent content. We aim to utilise the world of smart contracts to revolutionise how subscriptions are charged to users and how contracts is delivered

Our team has over 15 years of experience working in the music and entertainment industry working with major record labels such as Virgin, Ministry of Sound, EMI and SONY BMG.

Our long term relationships and credibility within the industry will enable Power Play to source and develop premium content for its subscribers. Our content will be broad, diverse and unique and will include the following music and film genres:

Power Play will be available exclusively to crypto users with monthly, quarterly and annual packages available and payments will be made via ETH smart contracts delivering the best value for the customer and enhanced payment flexibility.

TOKEN SALE DETAILS

Our Pre-Sale runs from 30th Sep until 30th October and includes a 25% bonus on POWER tokens for the 30 day period, giving 100 POWER for every ETH invested.

Our regular sale will commence from the 1st Nov until 1st Dec and includes a tiered bonus scheme rewarding early investors

Timeline During ICO Bonus Given

Day 1 — 10%

Days 2 to 7 — 5%

Days 8 to 14 — 2%

Days 15 to 30 — 0%

We also wish to reward investors who make referrals to Power’s token sale and will be giving a 5% rebate on tokens for purchase made from an investors unique referral address.

FINAL THOUGHTS

We are excited on this new adventure in the crypto space and will be answering any questions you have over on our telegram and slack

Links:

Twitter: https://twitter.com/The_PowerGroup

Facebook: https://www.facebook.com/The-Power-Group-112481566086139

Slack: https://powergrouphq.slack.com

Telegram: https://t.me/thepowergroup

--

--

The Power Group

The Power Group are Music, Media & Marketing experts growing the crypto community.