THE Story of THENA: Chapters 1 & 2 Now Live — Unveiling THE Social Hub ARENA
We are excited to announce the launch of “THE Story of THENA” campaign, a thrilling 8-week journey filled with engaging challenges, exciting rewards, and a few surprises.
Chapters 1 and 2 of this epic adventure have just gone live, together with our tasks as part of BNB Chain’s 4YA campaign. THE Story will run for the next eight weeks, offering a total prize pool of over $30,000, half of which is reserved for the first two Chapters.
Start by going to thena.fi/story.
Today is also a very special day as we introduce our latest innovation: THENA ARENA.
Introducing THENA ARENA: Where SocialFi Meets Trading
ARENA is THENA’s innovative Social Hub designed for SocialFi and trading competitions, seamlessly integrated into our ecosystem. The platform allows partners to create permissionless and fully-customizable trading competitions on both spot and perpetual markets. It’s more than a trading tool — ARENA is a growth hacking platform that empowers our partners to engage their communities, increase organic trading activity around their tokens, and amplify brand awareness. ARENA is set to transform the DeFi space by enhancing user acquisition, retention rates, and liquidity on THENA.
THE Ultimate Growth Hacking Tool
ARENA is designed to align the interests of three key stakeholders — Traders, Partner Projects, and Communities / Individuals — providing a dynamic environment that fosters engagement, competition, and growth.
1. For Traders:
- Gamified Trading Experience: ARENA turns trading into a competitive game where participants can earn rewards based on their performance. This gamified experience makes trading more engaging and enjoyable, encouraging participation and skill development.
- Enhanced Social Interaction: ARENA offers features such as event promotion, notifications, and profile views, allowing traders to analyze their activities and interact with others. Users can now mint their unique .THENA IDs, allowing them to customize their profiles and replace the traditional 0x address, thereby enhancing personalization and identity within the platform.
2. For Partner Projects:
- Increased Engagement and Liquidity: Trading competitions drive significant engagement, trading volumes, and fee generation. In THENA, emissions are managed by veTHE holders who vote for pools weekly, capturing a share of the fees and incentives deposited by protocols. The volume and fees generated by these competitions provide an effective alternative to traditional “bribing” methods, enabling deeper liquidity pools.
- Strategic Growth and Brand Building: Whitelisted partners can host their own trading competitions and promote them on social platforms to expand their reach. Collaborative competitions between partners foster community crossover, raising each partner’s brand visibility. Each partner has a dedicated profile page with direct links to their websites and social media, driving traffic and enhancing user acquisition.
3. For Communities and Individuals:
- Monetization and Audience Growth: Communities and individuals can create trading competitions within ARENA and earn up to 25% of the prize pool without requiring initial funding. By sharing competitions on their social media, they can attract participants and increase engagement. Upcoming features like copy trading will further enhance user experience and community onboarding.
- Expanding Reach and Engagement: As the ARENA network grows, communities and individuals can leverage the platform to broaden their audience and boost social engagement. The ability to collaborate on trading competitions, combined with the customization provided by .THENA IDs and user profiles, facilitates community growth and crossover.
Think of what’s being released now as a starting point. Thanks to the platform’s modularity, the possibilities to further build upon it are endless.
See the ARENA documentation for more information.
What’s Next in “THE Story of THENA” Campaign?
“THE Story of THENA” campaign is more than just a series of trading competitions — it’s an epic 8-week adventure designed to engage our community and showcase our latest innovations. With over $30,000 in total prizes, separate prize pools for trading competitions, and exciting new chapters every week, we invite you to be part of this journey.
Start by going to thena.fi/story.
Adventure Awaits
The launch of THENA ARENA and the start of “THE Story of THENA” campaign mark a new era for decentralized finance. By combining the thrill of trading with the power of social engagement, ARENA is set to redefine the trading experience on BNB Chain.
Enter THE ARENA today and start your adventure. The future of DeFi is here, and it’s more interactive and rewarding than ever before!
