Snapchat is something that I personally use to share very random pictures and things with my friends… I’ve seen the use for big events especially sport events under the “Live” story section. I think it’s really cool to see the Snapchats from people at the events because you get a whole different point of view then from any other aspect. It’s more than just words on a status, it’s more than just a picture, it almost gives you the sense of feeling that you’re there and you can feel the energy level depending on the snap. I personally think Snapchat and retail is something that’s going to come out pretty big and dominant pretty soon… like word of mouth advertising, snapchat is “word of snap.” Imagine seeing a stream of snaps from your friend who just started college. You see snaps of people mass moving in, snaps of their first dorm meeting and snaps at the bookstore VIP party event for all freshmen. If used properly Snapchat can be a great asset to established new media strategies and can help being a building block for new. Not too long ago Snapchat came out with the way that you can share money with friends via Snapchat. I feel like this opens the door for retail to be able to sell things etc. through Snapchat. How would that work I wonder? I’m sure we’ll find out soon enough!