Difference between Trademark Screening Search and Full / Comprehensive Search?

Trademark Screening Search

Screening Searches are searches that are conducted to quick check the availability of a proposed mark(s) and to eliminate any proposed marks that are in direct conflict with any existing mark(s). Direct Matches, Near & Similar Matches, Original Language Matches

Trademark Full / Comprehensive Search

Full / Comprehensive Searches are searches covering all possible marks that a proposed mark might conflict with (on grounds of being confusing and/or misleading) during the course of the registration process and/or while the trademark is used in the market. Direct Matches, Near & Similar Matches, Original Language Matches, Phonetic Variations, Language Equivalents, Common Law Checks

Take Home Message for Trademark Screening Search:

A screening search should be ordered before you invest heavily in promoting a new trademark or if you have a list of potential marks to choose from. A screening search will assess your mark against the millions of potentially conflicting marks around the world. The screening search will save you time and money and will help you in shortlisting a high-potential mark.

Take Home Message for Trademark Full / Comprehensive Search:

Once you have shortlisted a proposed mark, get the full search done to assess the availability for use and registration in the jurisdictions where you want to cover. The full search covers not only the similar marks, but also all phonetically similar and confusing marks that may pose a threat in the future. A full search should be ordered before you file your trademark application and will provide a high level of confidence that your mark will be approved and registered.

Read More about Trademark related Frequently Asked Questions at “FAQs” Knowledge Center at “The Trademark Search Company”

If you have any query/or, a business question regarding to trademark search & monitoring services, drop us a line at info@thetrademarksearchcompany.com