Laying the foundation for sustainable development with behavioral analysis
We struggle to fit in, then we fight to stand out. With the growing influence of media — we are persuading each other in almost all the ways.
Decades of psychological research has shown that people have the tendency to align with other’s opinion, judgment and behavior. The likelihood of that we are happy, healthy or what we talk about depends on how the people in our network are doing. The increasing peer pressure but only bears testimony to humans getting affected by their company and the people around. Our habits, routines, and our little day-to-day activities are somewhere governed by the people around us.
But like every coin it has two sides, and we need not look only to the bad aspect of the influencing peer-pressure or fitting in or the competitive spirit of standing out, we can use it to build a better world!
Energy saving is the burning need of today! For a future well-lit we need an exodus from our current lifestyle to the path of sustainable development inclined towards conserving and preserving. Energy conservationists are continuously working on the agenda to inculcate energy-saving behavior in our lives. Various social experiments have been conducted and implemented all across the world. One of the famous experiment was conducted by P Welsey Schultz psychology professor at University San Marcos.
Researchers distributed pamphlets about information regarding their average energy use and their neighbor’s average energy use. When the household used less energy than the average, researchers provided a smiley face on the pamphlet. When the energy consumption in the house used more than the average the energy consumption of neighbor’s researchers drew a sad face. A household that received this bundle of information showed a significant reduction in energy use. It indicated the people compare each other and they strive to be the best.
Another group was given environment conservation message and the third group got a message about being a good citizen surprisingly it didn’t have an impact on energy conservation but the people who received a comparative analysis with their neighborhood showed a remarkable decrease!
Taking advantage of this competitive spirit within us, Laskey explored how to use real-time data and analysis to motivate individuals around the world to pay more attention to energy use and waste less electricity. With ThingsGoSocial, we at Untrodden Labs have designed our TGS Smart meter.
By using TGS smart meters, we aim to provide high behavioral feedback with a focus on changing the way we talk and act about conservation of energy. We wish to build a smart neighborhood comparison accompanied with a feedback to help people save money and energy both. There is a huge power of social influence on our daily lives.
Jim Rohn rightly said “you are the average of five people you spend the most time with”
With these ideas we are innovating to combine useful experience with behavioral science to motivate everyone to save energy with an added feature of Thing Green Score in our TGS console which identifies the carbon footprints used in a month and gives a customized report.
We believe that understanding science and psychology behind how people make a decision and take action will enable us to achieve our long-term goal.
With the Thing Green Score the user remains conscious of their current carbon footprint to devise an action plan reducing the same. Not only would they be intimated with their own score, they would be aware of the score of everyone using TGS smart meter helping improvement with the positive spirit of competition. This is our first step and our part in building a smarter world with sustainable development.