Shiksha TripathiDemand Generation vs Lead Generation: A Definitive GuideDemand generation vs lead generation may get confusing even for experienced marketers and they may end up using these two terms…Dec 20, 2022Dec 20, 2022
Shiksha TripathiAccount Based Marketing (ABM): What is ABM and How to Do ItAdmit it.Dec 5, 2022Dec 5, 2022
Shiksha TripathiTop 10 marketing strategies for online education companiesMultiple stakeholders involved in Online Education make it impossible for Edutech Companies to devise a comprehensive marketing model.Jun 15, 2020Jun 15, 2020
Shiksha TripathiThe Rise of Edutech Startups in the wake of Coronavirus pandemic — A complete analysisEven in the middle of a complete breakdown, people are comparatively hopeful. And, we have Edutech startups to thank for that.May 27, 2020May 27, 2020
Shiksha TripathiProgrammatic Advertising Explained — Definition, How it Works and ImplementationSome digital marketers describe programmatic advertising as the future of digital marketing. That’s because programmatic advertising is…Apr 22, 2020Apr 22, 2020
Shiksha TripathiCOVID-19 Survival Kit for small business ownersYou are most likely under a lockdown or self-quarantine as you read this. How do you feel?Mar 30, 2020Mar 30, 2020