4 Reasons Why Kingfisher Airlines Failed

the market. The global aviation industry experienced a difficult period in 2012 as a result of a four-year fuel price increase that set a record, erratic financial markets, and a slowing economy. Kingfisher Airlines commonly referred to as The King of Good Times and Vijay Mallya’s dream project went through its worst phase. Initial versions of Kingfisher included single-class layouts, all-economy fare, and high-end entertainment and dining options. The joyful Vijay Mallya knew how to live the king’s life and was only concerned with the idea that every air passenger would anticipate their voyage with Kingfisher Airlines to be akin to that of a monarch. The high luxury class came into focus a year after the airline was founded. With shifting time and ideas of its models, as well as anticipating random expansion, the airline was unable to maintain stability.

Background Of Kingfisher Airlines

It’s difficult to start an airline firm, but it’s even more difficult to keep it going over time. Kingfisher, dubbed “The King of Good Time,” was a major passenger airline. It was founded in 2003 by United Breweries Group, a Bengaluru-based corporation. It entered the aviation industry at a time when low-cost airlines had energized the sector and opened up air travel to all Indians. They quickly rose to become India’s fifth-largest passenger airline, offering clients domestic and international flights at competitive prices. Kingfisher’s owner, Vijay Mallya, had extensive experience in the brewing industry. He has become known as a liquor baron. At the age of 28, he continues the family business tradition, and his extravagant lifestyle propelled him to corporate celebrity at a young age. He created the “King of all times” beer tagline and exploited his fame to enhance United Breweries Group’s brand. Despite his expertise in that field, he lacked experience operating businesses such as airlines, which led to the failure of kingfisher airlines.

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