BrewDog 5 A.M. Saint
BrewDog 5 A.M. Saint
Brewed by BrewDog
Style: American red ale/Amber Ale
Ellon, Aberdeenshire, Scotland
Brewdog. The whipper snappers from Scotland that have set the craft beer world alight. Started in April 2007 by two good friends James Watt and Martin Dickie, BrewDog is a British multinational brewery and pub chain based in Ellon, Scotland.
Bored with the usual industrial brewed lagers and stuffy ales all around them, they decided to start brewing their own beers catering to their own tastes. Sure why not. Both only 24 at the time, they leased a building in Fraserburgh, got a bank loan and started producing some pretty strong but exciting brews.
Starting small, they brewed very tiny batches, filled bottles by hand and sold their beers at local markets and out of the back of their beat up old Skoda pickup.
By 2008 they got more money from the bank which was used to further invest in the beers with a bottling machine and more tanks purchased. They then went straight for the kill by producing a particularly strong beer, “Tokyo”, with 18.2% alcohol, which unsurprisingly created a shit storm in the media and in the drinks industry. The Portman Group, the trade group body responsible for drinks producers in the UK and for regulating the industry, banned a lot of their initial beers, but they could still export to Sweden, Japan and America. As you can imagine all this hoo-ha resulted in increased sales and massive public exposure for the new Brewery.
In 2009 their Punk Indian Pale Ale was popular on the craft beer scene not just in the UK but also in Scandinavia, and getting major supermarket chain Tesco to stock it was a great coup for the young company at the time. They also created the Tactical Nuclear Penguin with a 32% alcohol content which at that time was the strongest beer in the world but it was their share issue that really caught the headlines. Offering people an opportunity to buy into the company via online, with 1300 initially investing in their share venture, later to become over 10,000! This and their various other crowd funding platforms have made the company very wealthy indeed.
In 2010, BrewDog opened their first bar, in nearby Aberdeen. More bars followed in Scotland and in England and eventually to include establishments in Stockholm, São Paulo, Florence, Gothenburg, Helsinki, Tokyo . It was also in 2010 that their signature beer Hardcore IPA got the gold medal at the World Beer Cup in the Imperial IPA category which was some achievement for a very young brewery not long in operation.
It was also along this time that they had a running battle with a German brewery, Schorschbräu, to see who could come up with the strongest beer in the world. Brewdog produced Sink the Bismark ,a beer with 41% alcohol to take the crown of the worlds strongest beer, from Schorschbräu, who had produced a 40% ABV version of their Schorschbock.
Not long after they produced arguably their most controversial brew The End of History, a 55% abv Belgian ale, which was to be stronger than most whiskies, vodkas and gins. The name was a reference to Francis Fukuyama and his long since discredited book “The End of History. Was this to be the end of beer as we know it? Only 11 of the beers were for sale, and the beer came packaged inside a small stuffed animal, seven stoats, four grey squirrels, and costing between £500 and £700 each, not a beer then for the ordinary skin down the pub. Naturally animal rights groups were up in arms, but the stunt did the intended trick, getting the brewery unlimited coverage in the national press. To be fair to the boys, the animals were roadkill so I dont necessarily feel the outrage there, but I do think it was well naff and corny as a publicity stunt, a really cheap gimmick.
Here was their promotional gibberish highlighting the beer as a “an audacious blend of eccentricity, artistry and rebellion”, and that the distinctive bottles were “disrupting conventions and breaking taboos — just like the beer they hold within them”. Really, what cunts talk like that, eh? LOL
But this is their style. Among other stunts they have pulled include driving a tank down Camden High Street, brewing beer at the bottom of the Atlantic Ocean as you do, projecting the naked images of its two founders onto the Houses of Parliament; dropping stuffed cats from a helicopter onto the City of London; and especially for the royal wedding of 2011 of William and kate they produced a beer called “Royal Virility Performance” ,a beer containing natural aphrodisiacs such as “herbal Viagra”, chocolate and horny goat weed, or so they said!
Today Brewdog is an internationally recognized beer brand, while also winning a tonne of awards and prizes for their beers. They produce roughly over 65 different beers shipping to over 55 countries worldwide,producing bottled and canned beers in a variety of styles such as ale, stout, India pale ale (IPA) and lager, some of which are also available in keg containers.
The bottled beers are distributed to British supermarkets and exported worldwide.
Its really hard to know what to think of Brewdog. They call themselves and their operation postpunk and that they are redefining what it means to drink beer, “to revolutionize the British beer industry, and redefine British beer-drinking culture”, etc etc, but they dont half talk a lot of pretentious hipster wank. Easy known that one of the guys father was in the oil industry. Common working class fellas they are not. But I guess Punk itself, apart from the Sex Pistols, was also a bit too middle class to be really as edgy as they’d like to portray. Give me heavy metal any day of the week!
Also a lot of their stunts are very silly and juvenile, and might appeal to people who live sheltered lives but its not classic or cool. A bit like Ryanair or Paddypower in their advertising, trying too hard to be cool, yet their product is still shite! For example this is from one of their advertising slogans on a beer “let the sharp bitter finish rip you straight to the tits” That’s childish stuff. I mean Scotland produced Robbie Louis Stevenson, Arthur Conan Doyle, and Robbie burns for fucks sake, so try better than that.
This is how they describe themselves so you be the judge. They call themselves a “post-punk, apocalyptic, motherfucker of a craft brewery” and rallying it s supporters, “This is the revolution — so help me Dog,” and “Changing the world, one glass at a time.” “We bleed craft beer,” “We blow shit up, and “Without us, we are nothing. We are BrewDog.” Yeah, that’s great, now can you give me a fucking pint please love!
Was in there BrewDog bar in Manchester, and although the draught beer was good, the place was a kip. Fuck me, it was all over the place, was like an office, people talking and acting like dickheads, with angry staff and modern decor that didn’t really work. You know its a shit bar when you see people playing fucking snakes and ladders, that’s giving up for fucks sake! But let me put my disclaimer out there, I’m not hip enough for these kind of places.
But hell they are popular, they have their own TV show called Brew Dogs in the States, and they are opening bars all over the place and producing new beers all the time, exporting to 50 countries or more, so what do i know then, eh?
I have to be fair to them though, there beers certainly seem exciting using a wide array of mad and exotic ingredients from chilli, honey, chocolate, hemp, and mustard to name but a few. They also do know their stuff, winning many numerous beer awards for their produce. If they just kept to the beers and enough with the other shite, please!
Review: 330ml Bottle of BrewDog 5 A.M. Saint: ABV: 5%
This is what is said in their description of this beer
“5am Saint is The Holy Grail of red ales. At BrewDog we are on a mission to open as many people’s eyes as possible. Cast away any aspersions and let the crook of BrewDog be your guide in a whirlwind of conformity and mediocrity. Once this ruby liquid forms a foamy halo around your glass, you’ll never want to look back”
That’s a load of bollix, isn’t it!!
Anyway 5AM Saint is the five malts and hops used to produce a beer at 5% ABV, and can be drank at 5.am to start the day off. In the hops Nelson Sauvin, Simcoe, Cascade, Centennial and Ahtanum were used. The malt, Maris otter, Caramalt, Munich malt, Crystal and Dark Crystal Malt.
Comes in a typical BrewDog design. The label decked out in a strong red, with usual style of distinctive lettering and logo. I do like their labels and bottle layout, its eye catching and colourful.
On pour got a nice big decent sized frothy head, pouring a deep ruby reddish coloured beer, dark red/purple, Not much carbonation, very slight amount. Head dies a little but maintains throughout which is good. Some good lacing present. Looks ok, nothing special.
Loved the smell, a really nice aroma. Got a hint of fruit…..grapefruits and blackberries. Lovely,, lovely smell. Malty and fruity aromas but not overpowering, just right.
So what about the taste, any good?
Well certainly very hoppy and strong in taste, a lot of flavours on the old taste buds, but nothing that would be extraordinary
Very typical of the craft beer style beers, overloaded with hops. Also got a lot of the sweet malts.
Can taste the fruits, grapefruits and berries
Is a slow burner and was slowly getting to appreciate it in the end. It certainly is a very tasty beer and its ok if this is your kind of thing, but I like my traditional red ales, and I do drink them a lot when I’m home in the old country, but this is no where that level. Also nothing to compete with Sierra Nevada efforts. A tad bit disappointing truth be told considering how much hype surrounds their beers.
A bit of a dry bitter finish to the beer. Definitely wasn’t sessionable for me. Ok, if you like this sort of shite, I don’t!! Truth be told it is very bland and nothing new or exciting.